Mobile Analytics: Tracking Click-to-Call Mobile Ad Campaigns
Occam's Razor
FEBRUARY 22, 2011
Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! At one level it is the normal impressions and clicks data, but on another level we are getting new data and metrics we normally don't use. We are going to have fun doing cool stuff, learning new things.
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