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Some of you have heard me speak at a conference , I always have a deep passion and excitement when I talk about the “Trinity” I wax and wane about it and go on and on about how fantastic the “Trinity” is. But it took a comment from Lisa Seaman to make me realize that I had not written about the “Trinity” on this blog.
How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout.
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