Excellent Analytics Tip #8: Measure the Real Conversion Rate & "Opportunity Pie"
Occam's Razor
NOVEMBER 12, 2006
The topic of my speech at the E-consultancy Online Marketing Masterclasses 2006 in London ( sign up here ) is "Conversion Rate Optimization: What, Why, How" While working on one of the slides (Tip # 9) the realization dawned that we measure conversion rate rather sub optimally and in a way that grossly overestimates the improvement possibilities.
99 
Let's personalize your content