The Promise & Challenge of Behavior Targeting (& Two Prerequisites)
Occam's Razor
JULY 31, 2007
I am a NPR junkie (and support my local station KALW ). Driving to the airport last Monday I was surprised to hear a segment about "behavior marketing" NPR covers everything of course but for some reason it was surprising to hear of the current technology cool thing on NPR! Now that NPR has covered this I feel I am late to the party!! Behavior targeting has been the news a lot recently.
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