Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Why? Sure your organization could be to blame ( org structure, bad boss , ineffectual team ). Perhaps your client did not provide you with the all important Web Analytics Measurement Model.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Nutanix

JUNE 29, 2011

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

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Edwin Chen

JUNE 26, 2011

LDA-based Email Browser. Earlier this month, several thousand emails from Sarah Palin’s time as governor of Alaska were released. The emails weren’t organized in any fashion, though, so to make them easier to browse, I’ve been working on some topic modeling (in particular, using latent Dirichlet allocation) to separate the documents into different groups.

Modeling 49

Modeling Reporting Marketing Management 49

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" Actually I get that question almost every single day. :). The interest is not surprising. There is a ton of excitement about web analytics. Companies are starting to think innovatively about the web (no more unintelligent banner ads or digital "crimes against humanity" ), and they are starting to understand the power of data to delight customers and drive accountability.

Analytics 126

Analytics Consulting Statistics Marketing 126

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