Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! It is sad that we spend so little time on brand analysis, primarily because 1. there is such little accountability to brand marketing and 2. it is such a strategic part of any business.

Measurement 129

Measurement Analytics Advertising Marketing 129

Howard Dresner

MAY 1, 2012

Deep into Data Analysis Hello Friends. Since our last posting, we've been busy sorting through data and have now begun the analysis and documentation phase for the 3rd annual Wisdom of Crowds Business Intelligence Market Study ® ! We expect to begin releasing the findings to enterprise licensees mid May and will distribute to qualified study participants during the month of June.

Business Intelligence 40

Business Intelligence Publishing Marketing Reporting 40

Nutanix

MAY 19, 2012

Even after years of SAN administration, only a select group of engineers understand this complex set of technologies and their interactions and conflicts.

Interactive 20

Interactive Technology 20