Occam's Razor
MAY 14, 2012
A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! It is sad that we spend so little time on brand analysis, primarily because 1. there is such little accountability to brand marketing and 2. it is such a strategic part of any business.
Howard Dresner
MAY 1, 2012
Deep into Data Analysis Hello Friends. Since our last posting, we've been busy sorting through data and have now begun the analysis and documentation phase for the 3rd annual Wisdom of Crowds Business Intelligence Market Study ® ! We expect to begin releasing the findings to enterprise licensees mid May and will distribute to qualified study participants during the month of June.
Nutanix
MAY 19, 2012
Even after years of SAN administration, only a select group of engineers understand this complex set of technologies and their interactions and conflicts.
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