Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
Occam's Razor
FEBRUARY 25, 2013
Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics?
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