March, 2015

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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

'In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome.

Strategy 153
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Research

Data Science and Beyond

I did my PhD at Monash University under the supervision of Ingrid Zukerman and Fabian Bohnert. I started in March 2009 and submitted my thesis in August 2012. When excluding time spent on conference trips and three months of an internship with Google, it took about three years of work to complete the PhD, which is not too bad for a 100% research program (no coursework was required at the time).

IT 52
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Pluck the Low-Hanging Fruit

Darkhorse

This is part two in a series of articles about effective analytics implementation. The first part “ The Five Faces of Analytics ” explores the roles necessary to develop a successful analytics team. So you’ve assembled a team of world beaters and they’re chomping at the bit. They’re ready to transform your organization into a data-driven decision-making juggernaut.

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Upcoming Power BI Workshop in Huntington Beach, CA – Apr 10, 2015

Ms SQL Girl

I’m pleased to announce that I will be delivering a one day workshop as one of the three precons at SQL Saturday 389, Huntington Beach, California. The details of the course are listed below. If you are confused about the different versions of Power BI that are available, this course is definitely ideal for you. Or if you are new to Power BI and want to learn more on how it can help your organization’s or team’s BI solution, come and learn!

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Independent Research Firm Recognizes Information Builders as a Leader in Enterprise Business Intelligence

Information Builders

Information Builders, a leader in business intelligence ( BI ) and analytics, information integrity , and integration solutions, today announced that Forrester Research cited the company as a Leader in its report, The Forrester Wave: Enterprise Business Intelligence Platforms, Q1 2015. The evaluation is based on In.

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The Customer Insights Research Team Is Hiring!

Srividya Sridharan

Gone are the days when we have to “sell” the idea of using customer and marketing data to drive better business decisions. The sheer scale and diversity of customer data will provide rich new sources of insight and allow firms to effectively engage with customers using enterprise marketing technologies. In fact, customer analytics solutions, one […].

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Upcoming Power BI Workshop in Huntington Beach, CA – Apr 10, 2015

Ms SQL Girl

I’m pleased to announce that I will be delivering a one day workshop as one of the three precons at SQL Saturday 389, Huntington Beach, California. The details of the course are listed below. If you are confused about the different versions of Power BI that are available, this course is definitely ideal for you. Or if you are new to Power BI and want to learn more on how it can help your organization’s or team’s BI solution, come and learn!