April, 2012

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Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

A wise person said: "To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it." I believe deeply in that quote. In my life I spend an extraordinary amount of time understanding the problem and attempting to define it clearly. As if by magic, I find that it is then much easier to find the optimal solution (or realize none exists!).

Modeling 154
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Meet Nutanix Series - Laura Jordana

Nutanix

This will be the first post in our new series, “Meet Nutanix,” where various employees at Nutanix will be featured. Read on and learn more about life at Nutanix and what various departments here are working on!

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An Apple Revolution in Enterprise Computing

Nutanix

The name of the game is to push content and computing as close to the user as possible. WAN is public cloud’s biggest enemy.

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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Yes, data is important. Helps make marketing better. Makes for smart organizations. Blah, blah, blah. You know the drill: Measure. Find insights. Take action. (Or die trying.) Ascend to corporate heaven. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI).

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?