April, 2012

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Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

A wise person said: "To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it." I believe deeply in that quote. In my life I spend an extraordinary amount of time understanding the problem and attempting to define it clearly. As if by magic, I find that it is then much easier to find the optimal solution (or realize none exists!).

Modeling 154
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Meet Nutanix Series - Laura Jordana

Nutanix

This will be the first post in our new series, “Meet Nutanix,” where various employees at Nutanix will be featured. Read on and learn more about life at Nutanix and what various departments here are working on!

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An Apple Revolution in Enterprise Computing

Nutanix

The name of the game is to push content and computing as close to the user as possible. WAN is public cloud’s biggest enemy.

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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Yes, data is important. Helps make marketing better. Makes for smart organizations. Blah, blah, blah. You know the drill: Measure. Find insights. Take action. (Or die trying.) Ascend to corporate heaven. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI).

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.