Standard Metrics Revisited: #3: Bounce Rate
Occam's Razor
AUGUST 6, 2007
It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. You are trying really hard to figure out how to improve the performance but you are stymied by the fact that there is ton of data and you have no idea where to start. Ms.
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