Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. As bad customer service is a massive long-term cost – and short-term pain –, it was decided that the company would undertake a serious re-training effort for all the customer service reps and with that problems

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Bruno Aziza

FEBRUARY 15, 2017

The long-term viability of email as a primary communications platform is worth reassessing due to our nation’s changing professional demographics and the increasing functionality of “smart software.

Software 67

Software 67

ScienceSoft

FEBRUARY 20, 2017

Although noise and bias in decision-making can’t be avoided completely, they can be effectively minimized with the help of mobile technology.

Technology 60

Technology 60

TIBCO

FEBRUARY 21, 2017

When a new technology comes along it goes through a fairly predictable process of evolution, starting with a long period where nothing much happens as the market gets to learn what it’s all about. That’s followed by an equally fallow period of early adoption then, if all goes to plan, there follows a rush of ‘me-too’ products as the market finally wakes up to the benefits and everyone tries to get in on the action.

Data Analytics 45

Data Analytics Analytics Data-driven Digital Transformation 45

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Sales

DSI Analytics

FEBRUARY 14, 2017

Back when ‘retail’ meant 100 meters of shelving and one check-out counter, face-to-face retailers grew to understand their customers’ intentions, preferences, and idiosyncrasies, even when customers walked out without making a purchase. Retailers would go on to use these insights to help subsequent customer in an insightful and personal manner.

Analytics 45

Analytics 45

Darkhorse

FEBRUARY 7, 2017

When presenting data tables, we recommend stripping away backgrounds and grids and using alignment, formatting, and whitespace to guide the eye along the rows and columns of the data. But what if you have lots of rows with many columns that stretch across a screen or page? Or perhaps you have large gaps between fields because of varying text lengths.

Visualization 40

Visualization IT 40

Bruno Aziza

FEBRUARY 14, 2017

Never before has there been a more powerful influence on human behavior, irrespective of country or culture, than the combined effect of digital technologies.

Technology 58

Technology 58

Nutanix

FEBRUARY 16, 2017

There’s no question that enterprise application usability has for the most part been left behind.

Enterprise 20

Enterprise 20

Bruno Aziza

FEBRUARY 24, 2017

Reports that Amazon may be interested in Capital One fuels fresh speculation.

Reporting 52

Reporting 52

Bruno Aziza

FEBRUARY 17, 2017

We face a worrisome future of weak IoT devices. The makers are strongly motivated to keep the devices cheap, but flaws that cannot be fixed at scale are inevitable. The result is a network full of devices that can and will be abused.

Internet of Things 49

Internet of Things IoT 49

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DSI Analytics

FEBRUARY 6, 2017

The video from my recent keynote on the analytic aspect of Conversion Rate Optimization is now available online. This particular keynote was geared towards a primarily non-technical audience. The post Keynote Presentation from January 19, 2017 appeared first on DSI Analytics.

Optimization 45

Optimization Analytics 45

Bruno Aziza

FEBRUARY 13, 2017

For those staying close with IT trends, it is clear that converged and hyper-converged systems are and will continue to play an important role in simplifying and accelerating the building and operating of clouds

Enterprise 45

Enterprise IT 45

Bruno Aziza

FEBRUARY 1, 2017

This giant tech acquisition illustrates the forgotten value of making go-to-market a competitive advantage

Sales 41

Sales Marketing 41

Nutanix

FEBRUARY 2, 2017

There’s no question that enterprise application usability has for the most part been left behind.

Enterprise 20

Enterprise 20

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