Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.
Occam's Razor
DECEMBER 3, 2012
We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. A small bang here, a big sizzle there, one big paid search campaign and … VICTORY!
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