Who Owns Web Analytics? A Framework For Critical Thinking.
Occam's Razor
DECEMBER 9, 2009
It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) was not the org structure. It is almost never tools. Not any more. Surprisingly it is often not their will to use data, that is there in many cases. Sometimes it is that they don't follow the 10/90 rule. It is always the organization structure.
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