August, 2011

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Google Analytics Visits Metric: Change. Implications. Opportunities.

Occam's Razor

Recently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. A minor version of the butterfly effect occurred, one small change in a part of the system caused a few other smaller changes in other parts of the system. Some people freaked out. Others wondered what the fuss was all about.

Metrics 129
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VDI Series Part 1: Moving Beyond the POC

Nutanix

Gartner released a report in mid 2010 that they expected 50 million VDI desktops by 2013. Then there are the recent newsflashes surrounding VDI : Citrix buys Kaviza and RingCube.

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Introduction to Latent Dirichlet Allocation

Edwin Chen

Introduction. Suppose you have the following set of sentences: I like to eat broccoli and bananas. I ate a banana and spinach smoothie for breakfast. Chinchillas and kittens are cute. My sister adopted a kitten yesterday. Look at this cute hamster munching on a piece of broccoli. What is latent Dirichlet allocation? It’s a way of automatically discovering topics that these sentences contain.

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Knowledge

Occam's Razor

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there?

KPI 125
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Produce Actionable Insights: Mate Custom Reports With Adv Segments!

Occam's Razor

99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a Digital Marketing & Measurement Model !), partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!).

Reporting 123
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The Dinosaurs Are Dying

Nutanix

I now feel that the beginning of the end for SAN-like storage systems is hurtling towards us.

20
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Breaking the Addiction to Storage

Nutanix

Shrinking server infrastructure to a fraction of its original size has been the biggest infrastructure advancement in the last decade.

IT 20