Google Analytics Visits Metric: Change. Implications. Opportunities.
Occam's Razor
AUGUST 29, 2011
Recently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. A minor version of the butterfly effect occurred, one small change in a part of the system caused a few other smaller changes in other parts of the system. Some people freaked out. Others wondered what the fuss was all about.
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