September, 2007

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Rethink Web Analytics: Introducing Web Analytics 2.0

Occam's Razor

On Sept 5th I had the distinct pleasure of being invited to present as a part of the Authors@Google series. As the author of a new book it was such a thrill to be invited, especially when you look at impressive authors who have been invited (some of my favorites: Seth Godin , George Soros , David Brooks , Ben Cohen , Clotilde Dusoulier ). The title of my talk was: Redefining Web Analytics.

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Interviewing Tip: Stress Test Critical Thinking. Please.

Occam's Razor

Interviewing is art, and perhaps the most important thing you could do for your company. My post with tips on hiring web analysts ( Hiring? What Works: Fresh blood or old hands? Experience or Novicity? ) generated lots of comments [25!] and emails. The most common request was for tips on how to pick the right employer, I think that's a reflection that this is a buyers market [I promise to write that post just as soon as I can].

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