Business Analysts & The Anchor Effect
BA Learnings
DECEMBER 15, 2017
I’ve always been intrigued by the concept of cognitive bias for the simple reason that it exposes the flaws in one’s thinking and ability to make sound decisions. Every analyst, and in fact everyone, stands to benefit from understanding what cognitive biases are so they can be kept to a minimum or spotted when interacting with others. This piece discusses the anchor effect, how it is used to gain or lose advantage (consciously or unconsciously), and how its effects can be mitigated when dealing
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