How to Become a Data-Driven Organization
Corinium
SEPTEMBER 23, 2019
It might seem obvious that business decisions based on facts and data consistently deliver better results than those based on instinct or intuition. So, it should be no surprise that NewVantage Partners’ Big Data Executive Survey 2018 suggests that 99% of business leaders are trying to make their organizations more data-driven. What might be more surprising to some is that just a third of them are succeeding.
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