Groupthink Culture: How BAs Can Navigate The Tide
BA Learnings
JANUARY 15, 2018
Groupthink, a term introduced by social psychologist Irving Janis in 1972, occurs when a group makes bad decisions because group pressures lead to a reduction in mental efficiency and moral judgement. These groups ignore alternatives and are usually insulated from outside opinions. Think about these scenarios: You attend a meeting where ideas are bounced around.
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