Occam's Razor
NOVEMBER 11, 2013
'This I Believe was one of my favorite NPR programs. It's raison d'être : "Americans from all walks of life share the personal philosophies and core values that guide their daily lives." In honor of that spirit, I'll take a step away from our mutual obsession with marketing and analytics and share with you the philosophies and values that guide me when I go to work every day.
Howard Dresner
AUGUST 27, 2013
A participant in one of my Friday #BIWisdom tweetchats observed that “in the mobile ecosystem, Big Data + social + the NSA data surveillance news are a perfect storm.” Will the NSA storm change attitudes regarding mobile BI and thus hinder its growth? It’s a good question and it sparked an interesting discussion in our Twitter group. Before the perfect storm, our tweetchat tribe (comprised of customers, vendors and consultants/analysts) were of the opinion that the growing “app” mentality for “c
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Bruno Aziza
SEPTEMBER 8, 2013
By Stephanie Tilenius, an executive in residence at Kleiner Perkins Caufield & Byers. With a big assist from technology, Americans are driving a major transformation of the nation’s health care system. Recent years have brought us the passage of the Affordable Care Act, technology advances in sensors and devices, cheaper personal [.].
Srividya Sridharan
OCTOBER 29, 2013
Last year, we published The State of Customer Analytics 2012 (subscription required) based on the results of our annual customer analytics adoption survey where we uncovered key trends of how customer analytics practitioners use and adopt various advanced analytics across the customer lifecycle and highlighted challenges and drivers associated with customer analytics.
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Paul DeBeasi
FEBRUARY 7, 2013
Although there is currently no pressing need to move from BlackBerry to other mobile platforms, employee pressure to use more “modern and cool” devices, the trend of consumerization and BlackBerry’s recent problems have combined to force scenarios in which a growing number of IT departments are evaluating alternative platforms. This trend causes many enterprises to ask the question “How do I migrate from BlackBerry to an alternative platform?
Nutanix
DECEMBER 28, 2013
There’s no question that enterprise application usability has for the most part been left behind.
Data Leaders Brief brings together the best content for data, strategy, and BI professionals from the widest variety of industry thought leaders.
Occam's Razor
DECEMBER 9, 2013
'The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated (you hire smart people, they run off to build you the Taj Mahal, meanwhile you don't have a functioning toilet).
Occam's Razor
JANUARY 28, 2013
We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. As a Digital Marketing Evangelist you can imagine how much that pains me. When I work with companies, I do my very best to bring my deep and undying passion for creativity and digital awesomeness to them.
Occam's Razor
JULY 22, 2013
'The world does not need a new business framework. I get "About 269,000,000 results (0.25 seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective).
Occam's Razor
AUGUST 12, 2013
'There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Occam's Razor
JANUARY 2, 2013
In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year the tool will be almost unrecognizable. [My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. This is insanely cool.].
Occam's Razor
APRIL 8, 2013
'This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago.
Occam's Razor
SEPTEMBER 30, 2013
'Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. 2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. This post is at the intersection of those two lovely things.
Occam's Razor
OCTOBER 21, 2013
'In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided.
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Occam's Razor
SEPTEMBER 9, 2013
'My love for segmentation knows no bounds. Weather you do online, offline, nonline analysis, or just randomly playing with data, insights arrive faster with segmentation. In fact I've gone so far as to say: "All data in aggregate is crap." That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data.
Occam's Razor
MARCH 18, 2013
Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?). But these features bring with them new problems that we hadn't imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit-
Occam's Razor
FEBRUARY 25, 2013
Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics?
Occam's Razor
JUNE 10, 2013
'Everyone likes chasing big shiny objects all the time. What's not to like. They are big. They are shiny. :). But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball a little more forward. A best practice I've developed is to take a step back and reflect on if I have a good balance between chasing shiny objects and making incremental progress on small every day things.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Occam's Razor
MAY 20, 2013
'The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple concept that will drag you out of your current "what is happening on my website?" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo.
Occam's Razor
JULY 1, 2013
'Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. al., might be hindering your ability to make some important strategic decisions? Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? Perhaps you are skeptical.
Howard Dresner
DECEMBER 14, 2013
I guess Black Friday, January sales and constant reminders of how many shopping days are left before Christmas weren’t enough enough to entice shoppers to hit the stores early and often enough in the holiday season. Now we even have Pre-Black Friday and Green Monday. These seductive tactics to entice people with something “special” reminded me of a discussion we had at one my Friday #BIWisdom tweetchats.
Howard Dresner
SEPTEMBER 30, 2013
What are your views on Mobile Business Intelligence? Data collection has begun for our 5th annual Wisdom of Crowds® Mobile Business Intelligence Market Study and we'd really value your input! Click here to be directed to the survey! Here are a few important reasons to participate: 1) Your participation supports a modern and wholly objective approach to industry research AND participants will receive a complimentary research report. 2) You get to weigh in and rate your Mobile Business Intelligenc
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Howard Dresner
AUGUST 28, 2013
Newsletter from Dresner Advisory Services As we approach the final 3rd of 2013, we thought you might appreciate an update and progress report from Dresner Advisory Services. It's been an especially busy year for us and we're pleased with what we've achieved and excited by what lies ahead. Here are some highlights from this year: Our Website: We've reorganized our website dresneradvisory.com and made it much more useful and accessible.
Howard Dresner
JANUARY 8, 2013
Dear Friends, Since last year I began supporting a new Business Intelligence blog on the Sandhill.com website , called "Dresner's Point". Each week (or so) I'll post my synthesis and commentary on the previous week's #BIWisdom Tweetchat. If you're not familiar with our weekly TweetChat, it occurs on Friday's at 1PM ET. Each week I am joined by Business Intelligence and information management experts (e.g., providers, customers, vendors and other analysts) to discuss important topics related to B
Howard Dresner
DECEMBER 14, 2013
The topic of how to increase user adoption of business intelligence technologies generated a lot of opinions in a recent Friday #BIWisdom tweetchat. The tweets started with opinions about what hampers user adoption. Some tweeted that the tangling of BI into the Big Data space causes confusion, it’s a mistake to try to get end users to adopt “analyst tools” and we must stop force-feeding generic analysis tools to end users even if they are “simple” to use.
Howard Dresner
NOVEMBER 6, 2013
At one of our recent Friday #BIWisdom tweetchats, we talked about the findings in our 2013 Wisdom of Crowds® Collaborative Business Intelligence Market Study, which led to an insightful conversation about why some organizations haven’t adopted collaborative BI technologies and why some adopted it but failed to achieve the anticipated value. We started with the group coming to an agreement as to what collaborative BI is.
Speaker: Donna Laquidara-Carr, PhD, LEED AP, Industry Insights Research Director at Dodge Construction Network
In today’s construction market, owners, construction managers, and contractors must navigate increasing challenges, from cost management to project delays. Fortunately, digital tools now offer valuable insights to help mitigate these risks. However, the sheer volume of tools and the complexity of leveraging their data effectively can be daunting. That’s where data-driven construction comes in.
Srividya Sridharan
OCTOBER 16, 2013
Customer insights professionals have many customer analytics methods (sub's reqd) to choose from today to perform behavioral customer analysis, and new techniques emerge as the complexity of customer data increases. Analysis of customer data involves the use of data-mining and statistical methods that span descriptive and predictive analytics. But how do you decide which customer analysis methods […].
Howard Dresner
AUGUST 15, 2013
August 15, 2013 Do you remember when you thought it was too risky to purchase something online? Remember when you held out for a while and didn’t immediately hop on board the bandwagon like others to enjoy the convenience of paying your bills via online banking? Or maybe you still haven’t taken those plunges. The same phenomenon is affecting some organizations’ entrée into cloud-delivered business intelligence.
Howard Dresner
JULY 29, 2013
Having just recently published our 2013 Wisdom of Crowds® Business Intelligence Market Study, the group attending one of my recent Friday #BIWisdom tweetchats on Twitter wanted more insights on several of the study’s findings. Of particular note was the fact that user penetration of BI solutions remains modest again this year, with 36 percent of respondents reporting less than 10 percent of users with access to BI.
Nutanix
DECEMBER 10, 2013
I work for arguably the hottest infrastructure startup since the dawn of time (or Sun Microsystems, 30 years ago, or whatever), a company called Nutanix.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
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