Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment.

Advertising 165

Advertising ROI Metrics Marketing 165

Edwin Chen

MARCH 19, 2012

Imagine you’re a budding chef. A data-curious one, of course, so you start by taking a set of foods (pizza, salad, spaghetti, etc.) and ask 10 friends how much of each they ate in the past day. Your goal: to find natural groups of foodies, so that you can better cater to each cluster’s tastes. For example, your fratboy friends might love wings and beer , your anime friends might love soba and sushi, your hipster friends probably dig tofu, and so on.

Modeling 81

Modeling Statistics IT 81

Howard Dresner

FEBRUARY 20, 2012

As we enter our second week of data collection for the third annual Wisdom of Crowds Business Intelligence Market Study ® - I thought I might share an early insight from data collected this far. Data collection continues until April 2, 2012. >>> Please click here to take the survey >> Please click here to take the survey <<< Thanks!!

Business Intelligence 56

Business Intelligence Marketing Data Collection 56

Bruno Aziza

DECEMBER 21, 2012

Guest post written by Marc Maiffret Marc Maiffret is chief technology officer of BeyondTrust, which sells security and compliance software. Marc Maiffret Would you trust your sensitive corporate data in the hands of a stranger? Recent Amazon and Apple iCloud experiences tells us that cloud security across the board, needs to be enhanced, [.].

Software 40

Software Technology 40

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Optimization

Paul DeBeasi

NOVEMBER 19, 2012

Cisco has announced their intent to buy Meraki. Meraki provides wired/wireless LAN and security products all managed via the cloud. What does “managed via the cloud” mean? It means that the management server is in the cloud, rather than in the enterprise data center (see figure). The benefit of such an approach is ease of installation and management.

Sales 40

Sales Software Enterprise Testing 40

Nutanix

DECEMBER 18, 2012

I’d like to start my first blog post with a small introduction. I come from a family of pilots and teachers. We enjoy technology and travel, and are naturally comfortable speaking to an audience.

Technology 20

Technology 20

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. A small bang here, a big sizzle there, one big paid search campaign and … VICTORY!

Marketing 149

Marketing Advertising Strategy Optimization 149

Occam's Razor

SEPTEMBER 4, 2012

I'm immensely excited about how completely mobile platforms impact our lives. Not just the hyper-fast access information and being able to call whomever you want wherever you are, but also in more fundamental ways around the globe by empowering farmers to get better rates for their crops, or helping children to learn in new ways, or making revolutions ever more efficient.

Marketing 146

Marketing Data mining Measurement Strategy 146

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. I mean really use the tools. Ravage all the features. Exploit every possible button. Produce built-in visualization magic. Poke into the hidden crevices and discover exotic delights. Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up.

Analytics 146

Analytics Dashboards Metrics Key Performance Indicator 146

Occam's Razor

NOVEMBER 5, 2012

I love this quote from Richard Branson: Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple. Is there any place Mr. Branson's words are more relevant than our big data world ? I'm convinced that an important minor contributor to the business world being less data driven is the fact that we are not as awesome as we need to be when it comes to communicating clearly, logically and simply when it comes to presenting data.

Analytics 144

Analytics Metrics Visualization Dashboards 144

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Business Intelligence

Occam's Razor

JANUARY 9, 2012

It is the season to be predicting the future, but that is almost always a career-limiting move. So I'm not going to do that. It is a lot easier to predict the present. So I'm not going to do that either. Rather, I'm going to share a clump of realities/rules garnered from the present to help ready you for the predictable near future. Now here is the great part… if you follow these rules and act on these insights I believe you'll be significantly better prepared for the u

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. We work very hard. We torture SiteCatalyst. We send out a lot of data. Then we resend it again and again. And yet our work results in very little impact on the business in terms of action taken by company leaders. Why this sad state? Almost always we dive into the ocean of data first.

IT 139

IT Measurement Marketing Metrics 139

Occam's Razor

JUNE 25, 2012

Privacy is a very important issue when it comes to digital. The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Hence even sophisticated users find it difficult to know everything, one can hardly expect normal digital users to know what's really happening.

Data Collection 131

Data Collection Advertising Metrics Reporting 131

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! It is sad that we spend so little time on brand analysis, primarily because 1. there is such little accountability to brand marketing and 2. it is such a strategic part of any business.

Measurement 129

Measurement Analytics Advertising Marketing 129

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Data-driven

Occam's Razor

MARCH 12, 2012

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" I don't think so. So what is big data really? No one quite knows. As I interpret it, big data is the collection of massive databases of structured and unstructured data. The data sources include traditional (now considered puny) sources like corporate ERP / CRM systems and non-traditional (massive) sources like every technical ping from every human or

Big Data 128

Big Data Data-driven Unstructured Data Marketing 128

Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. The lameness stems from the fact that they are created for everyone, stuffed with as much "stuff" as anyone might want and hence in the end satiate no one. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes!

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Reporting Analytics Metrics Advertising 128

Occam's Razor

JULY 23, 2012

As I've gotten older I've come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are simpler because, of course, we know everything. What metrics should I use? Use BR & CV. What digital marketing works? Definitely Y, do that. How can I improve my business? Simple, do A then B and you're done.

Consulting 126

Consulting Analytics Reporting Measurement 126

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. They also reveal things that starting to become scary (Privacy!

Modeling 125

Modeling Metrics Data Quality Data-driven 125

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Edwin Chen

JANUARY 2, 2012

Imagine you have a sequence of snapshots from a day in Justin Bieber’s life, and you want to label each image with the activity it represents (eating, sleeping, driving, etc.). How can you do this? One way is to ignore the sequential nature of the snapshots, and build a per-image classifier. For example, given a month’s worth of labeled snapshots, you might learn that dark images taken at 6am tend to be about sleeping, images with lots of bright colors tend to be about dancing, images of cars ar

Snapshot 75

Snapshot Modeling Optimization Machine Learning 75

Edwin Chen

MARCH 4, 2012

It’s often easier to understand a chart than a table. So why is it still so hard to make a simple data graphic, and why am I still bombarded by mind-numbing reams of raw numbers ? (Yeah, I love ggplot2 to death. But sometimes I want a little more interaction, and sometimes all I want is to drag-and-drop and be done.). So I’ve been experimenting with a small, ggplot2-inspired d3 app.

Interactive 52

Interactive Visualization IT 52

Howard Dresner

AUGUST 28, 2012

Dear Friends , It's been a busy few months at Dresner Advisory Services and I wanted to bring you all up to date regarding our activities and achievements. Here are some highlights: New channels for our research: We're excited to announce the availability of our Business Intelligence market resea rch th rough Amazon.com , Barnes & Noble , and Apple iTunes.

Business Intelligence 45

Business Intelligence Publishing Data Collection Marketing 45

Paul DeBeasi

NOVEMBER 15, 2012

Cisco launched their Connected Mobile solution today. What is it? In short, it is a method by which hotspot providers can advertise and deploy services to mobile devices before the device authenticates with the network and with little or no user action. Why should anyone care? Well, think about what you have to do to login to WiFi at a retailer, hotel, or airport.

Advertising 40

Advertising Software Sales Enterprise 40

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Paul DeBeasi

AUGUST 16, 2012

As I mentioned on Monday , Gartner has launched the first and only Mobile Reference Architecture for enterprise IT organizations. The Mobile Reference Architecture is an integrated set of research that helps IT organizations make technology, infrastructure and policy decisions that support their mobile initiatives. The Mobile Solution Path provides a summary of the mobile reference architecture.

Enterprise 40

Enterprise Reporting Technology IT 40

Paul DeBeasi

AUGUST 13, 2012

Summary: Gartner has introduced the first and only Mobile Reference Architecture for enterprise IT organizations. The Mobile Reference Architecture is an integrated set of research that helps IT organizations make technology, infrastructure and policy decisions that support their mobile initiatives. The Mobile Reference Architecture will help IT organizations: Accelerate mobile solution deployment.

Experimentation 40

Experimentation Enterprise Risk Cost-Benefit 40

Howard Dresner

JUNE 14, 2012

The Third Annual Wisdom of Crowds Business Intelligence Market Study ® is Now Out! Hello Folks! As many of you know, the third edition of the Wisdom of Crowds Business Intelligence Market Study ® is the culmination of five months of effort. The result is 94 pages of in-depth analysis and commentary - including over 70 charts and tables - providing a picture of the Business Intelligence market and how it's changing.

Business Intelligence 40

Business Intelligence Finance Marketing Sales 40

Howard Dresner

MAY 1, 2012

Deep into Data Analysis Hello Friends. Since our last posting, we've been busy sorting through data and have now begun the analysis and documentation phase for the 3rd annual Wisdom of Crowds Business Intelligence Market Study ® ! We expect to begin releasing the findings to enterprise licensees mid May and will distribute to qualified study participants during the month of June.

Business Intelligence 40

Business Intelligence Publishing Marketing Reporting 40

Speaker: Donna Laquidara-Carr, PhD, LEED AP, Industry Insights Research Director at Dodge Construction Network

In today’s construction market, owners, construction managers, and contractors must navigate increasing challenges, from cost management to project delays. Fortunately, digital tools now offer valuable insights to help mitigate these risks. However, the sheer volume of tools and the complexity of leveraging their data effectively can be daunting. That’s where data-driven construction comes in.

Data-driven

Howard Dresner

MARCH 12, 2012

Hello Folks! We're only three weeks away from the end of data collection for the 3rd annual Wisdom of Crowds TM Business Intelligence Market Study. Data collection will end on April 2, 2012 at 5PM ET. So, if you have not yet completed a survey, please click on this link now! Here are some of the study demographics to date: Geographies : To date, the study has the largest contribution from North America with 56% and EMEA contributing 26%.

Business Intelligence 40

Business Intelligence Marketing Data Collection IT 40

Howard Dresner

FEBRUARY 13, 2012

Hello Folks! I am pleased to announce that the survey process for the 3rd annual Wisdom of Crowds Business Intelligence Market Study ® is now officially open for input! Like last year, you'll have an opportunity to evaluate your Business Intelligence software vendors on 32 essential criteria, plus a new "Integrity" measure. And, this year we've expanded the study to cover a wide range of important Business Intelligence issues, including Collaborative BI and Cloud BI.

Business Intelligence 40

Business Intelligence Marketing Measurement Software 40

Howard Dresner

JANUARY 9, 2012

Hello All! Respondents to our Wisdom of Crowds Business Intelligence Market Study ® are able to report on any BI vendor they like. However, we provide a list of vendors that they can select from, as well as an "other" option. Here's our current (updated) list of vendors for the upcoming study: Actuate Alteryx Arcplan Birst Datawatch Dimensional Insight Domo (Corda) Entrinsik Good Data IBM/Cognos/SPSS Infor Information Builders (IBI) IntuitiveBI Jackbe Jaspersoft Jedox/Palo Klipfolio LogiXML Lyza

Marketing 40

Marketing Business Objectives Business Intelligence Reporting 40

Howard Dresner

JANUARY 6, 2012

Hello Folks and Happy New Year! A new year promises fresh beginnings and signals the advent of the next Wisdom of Crowds Business Intelligence Market Study ® cycle! Having started in earnest in 2010, this will be our third comprehensive study of the BI marketplace - and our most ambitious to date! We're in the process of developing and finalizing the survey instrument now and expect to start data collection within weeks.

Business Intelligence 40

Business Intelligence Marketing Data Collection 40

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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