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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). On your phone, try to search for people in your lives by name, by faces, combine their name with events/things/locations and you’ll be surprised at what the AI returns. AI | Now | Global Maxima. Cool, right?

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Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

If you are a TMAI Premium subscriber, or become one , you can also get the solution for additional Marketing initiatives – including Growth (Email, SEO, Referral, In-App Promos, Product Integrations), Events, Content Publishing, and Public Relations. The post Strategic Marketing Analytics: CMO Dashboards That Rock!

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The platform that allows Royal Opera House CTO to stream events into homes

CIO Business Intelligence

Royal Opera House goes digital In 2019 and 2020, ROH put on 146 performances and participatory events front of house, with 12 productions screened at cinemas and drive-in sites, and 71 productions broadcast across radio, television and streaming services. But the show did go on. The success of an interim service—ROH says there were over 9.5m

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 128
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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research.

Marketing 124
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Leveraging Social Analytics for Optimizing Your Marketing Strategy

Smart Data Collective

Your social media marketing manager or freelancer must put in the time and effort to schedule posts to go live at pre-determined times, according to when your customers are most likely to see them. Marketing analytics is important for all of this. There is also a time and a place for off-the-cuff, or spontaneous posts.

Marketing 131
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Guidelines on Using Data Analytics for Finding the Right Price Points

Smart Data Collective

Data analytics technology helps companies establish better price points. Here are some benefits of using big data to address pricing challenges: You can use predictive analytics technology to anticipate upcoming events that will influence the market and force you to change your pricing model.