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In this episode of AI to Impact, Jitendra Jethanandani, Director, Enterprise Tech at BRIDGEi2i, discusses how the current COVID-19 pandemic spreads waves of uncertainty across businesses and their customer base requiring a renewed focus required on customer engagement. COVID-19 and Changing Facets of Customer Engagement. JJ: Yes, Anushruti.
While customer confidence also takes time to recover from rising unemployment, the economic uncertainty, and anxiousness. We do not have any historical event to latch on to and thus it becomes even more difficult to cope up with an event like this. So, recovery might also be varied in different countries.
Anirban believes that insurers can make the best of the situation by adopting digital practices with AI-tools to stay resilient in the face of uncertainty. Secondly, I think there is a strong need for insurers to be much more prepared and coordinated in case of events like these pandemics and how it disrupts the world economy.
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