datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. A daily marketing report will also allow you for faster experimentation: running small operations to answer small questions. How do you know that?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JANUARY 7, 2014

While these metrics sound good, and yes they do get a bunch of press coverage (they have good PR Agents), they are rarely deeply relevant and even more rarely yield valuable insights into business performance. Pick hard metrics to designate as your key performance indicators. SQL and web analytics is your wheel house."

Data-driven 142

Data-driven Consulting Reporting Marketing 142

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. And, you can’t discount a contribution the quality of leaders. Company did recover, their stock is doing fine. Humans are pavlovian. Incentives matter. Metrics matter.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). It underpins every dimension of success.

Analytics 133

Analytics Scorecard Strategy Testing 133

Occam's Razor

OCTOBER 19, 2010

Experimentation and Testing Tools [The "Why" – Part 1]. It provides the Key Performance Indicator that I consider to be the holiest of the holy in web analytics: Task Completion Rate (segmented by Primary Purpose). Experimentation and Testing Tools [The "Why" – Part 1]. 4Q is a " site level survey. "

Analytics 136

Analytics Testing Measurement Optimization 136

Occam's Razor

AUGUST 22, 2011

Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. Six Web Metrics / Key Performance Indicators To Die For. Eight Tips For Choosing An Online Survey Provider. The Three Greatest Survey Questions Ever. Lab Usability Testing: What, Why, How Much. Got Surveys?

KPI 125

KPI Metrics Measurement ROI 125

Occam's Razor

MAY 18, 2010

Apply on the relevant reports to measure performance using key performance indicators. The reports you'll apply your acquisition segment to will depend on the Key Performance Indicators you have chosen. It is only after experimentation (a lot) that I end up with something sweet.

Analytics 124

Analytics Key Performance Indicator Metrics Measurement 124

Occam's Razor

APRIL 29, 2013

But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company. Say for example, artificially intelligent platforms that do automated trading on Wall Street. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MARCH 7, 2016

" Simple. :) I'd defined a KPI as " a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives." In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets , I'd defined metric as "a metric is a number." Lonely data?

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88