Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. It will be simply because you are solving for a KPI that actually matters when it comes to the fundamental existence of your company. I’m a paying subscriber to my beloved New Yorker magazine. Humans are pavlovian.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

APRIL 29, 2013

The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges. But don't make it your KPI. Friends don't let friends use CPC as a KPI. My hypothesis is that TV/Radio/Magazines have created this bad habit.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. It's just not a KPI.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88