Data Science 101

JANUARY 15, 2020

Some pitfalls of this type of experimentation include: Suppose an experiment is performed to observe the relationship between the snack habit of a person while watching TV. We divide participants into two groups- one group given a snack and TV and another group given no TV, just magazines and snacks. They are being secretly observed.

Experimentation 96

Experimentation Statistics Measurement Testing 96

Occam's Razor

SEPTEMBER 19, 2011

It is possible to specifically nail down every incremental dollar added to the bottom-line of adding YouTube to your Search campaigns and then adding radio campaigns and then adding magazine ads and then adding Twitter. Having read this post what might be the biggest downside to experimentation? What do you find exciting?

Measurement 120

Measurement Advertising Testing Marketing 120

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Allocate some of your aforementioned 15% budget to experimentation and testing. In case you are reading this and you are the aforementioned Digital Marketer, then your life is sadder still.

Marketing 142

Marketing B2B Measurement Risk 142

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

Occam's Razor

FEBRUARY 28, 2017

It will get you to dive deeper into what site/app sections people visit, what they are not reading, what they do read, how many unique page views does it take to get a Lead, what about freshness of content, anything about layout and experimentation, so on and so forth. I’m a paying subscriber to my beloved New Yorker magazine.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Sisense

MAY 18, 2021

When you discover data that means something, you need to be agile enough to make experimental changes.”. She’s been published in Shore Magazine, the Indy Star, and Time Out Chicago. Bonus tip from the mind of a marketer: “Data and creative should live together,” says Partnership Director of Kicks Digital Marketing Brooke Heffernan.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

JANUARY 28, 2013

But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. To accelerate your experimentation I've summarized a cluster of short lessons from experiences covered in this post. They sell a very complicated product, and they do it very smartly.

Marketing 165

Marketing Insurance Visualization IT 165