Occam's Razor

SEPTEMBER 19, 2011

How do you get over the frustration of having done attribution modeling and realizing that it is not even remotely the solution to your challenge of using multiple media channels? Having read this post what might be the biggest downside to experimentation? It is not always easy to get exact replica (like type) customer sets.

Measurement 120

Measurement Advertising Testing Marketing 120

CIO Business Intelligence

DECEMBER 6, 2023

Some of the most vocal complaints about generative AI have come from authors and artists unhappy at having their work used to train large language models (LLMs) without permission. Fiction magazines report receiving so many low-quality AI-written stories that it’s effectively a denial of service attack.

IT 132

IT Risk Management Interactive Risk 132

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation. Problems with training ML models efficiently.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Can you do RM+RP+RT using TV?

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Our mental model has not shifted enough to the existing reality. Allocate some of your aforementioned 15% budget to experimentation and testing. Why doesn't everyone do that already?

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

JANUARY 28, 2013

But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! The model you see above just starts moving!

Marketing 165

Marketing Insurance Visualization IT 165

Occam's Razor

APRIL 29, 2013

My hypothesis is that TV/Radio/Magazines have created this bad habit. Another legacy of old channels of advertising like TV, magazines and radio. Don't waste your marketing and advertising on targeting, delivery and engagement mental models that were created in the age of Mad Men. Did they really see them?

Marketing 166

Marketing Metrics Advertising Measurement 166