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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Search Engine Optimization. It is possible to specifically nail down every incremental dollar added to the bottom-line of adding YouTube to your Search campaigns and then adding radio campaigns and then adding magazine ads and then adding Twitter. We have to do Email Marketing. We have to do Paid Search.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

When you search for them, if you find them, you end up on sub-optimal landing pages. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. We all know that Page Likes is a profoundly sub-optimal metric.

B2B 167
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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? All while constantly optimizing your portfolio via controlled experiments. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile. Why doesn't everyone do that already? Heads roll.

Marketing 142
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Cookies To Humans: Implications Of Identity Systems On Incentives!

Occam's Razor

Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Or, worry a ton about the three ad levers you can pull, Content, Targeting, Bids, to ensure you are optimizing for the max leads you can get.

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Themes and Conferences per Pacoid, Episode 6

Domino Data Lab

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation. Let’s roll the clock back ~65 years.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. There are 11 other things you should consider for your landing page optimization strategy: 1. To accelerate your experimentation I've summarized a cluster of short lessons from experiences covered in this post.

Marketing 165
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? Programmatic platforms are a panacea. The web is dead.