Occam's Razor

NOVEMBER 2, 2015

The brand and performance ROI to the company is clear and direct. And, through experimentation, what is it that they want on Facebook… Content perfectly targeted at their audience, in the above case to try and provide value to help them do their jobs better. They have a regular presence on Social Networks. YouTube is incredible.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

Occam's Razor

APRIL 29, 2013

PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. My hypothesis is that TV/Radio/Magazines have created this bad habit. Another legacy of old channels of advertising like TV, magazines and radio. It is what you do after that first hello that creates business value. Not going to happen.

Marketing 166

Marketing Metrics Advertising Measurement 166