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Some pitfalls of this type of experimentation include: Suppose an experiment is performed to observe the relationship between the snack habit of a person while watching TV. We divide participants into two groups- one group given a snack and TV and another group given no TV, just magazines and snacks. They are being secretly observed.
Subhamoy Chakraborti, Chief Technology Officer of ABP Private Limited, spearheads the technological advancements under his ambit in the media house, which publishes two daily newspapers, five magazines, several digital channels and portals, runs e-commerce platforms, school admission-related portals and a radio enterprise.
You need people with deep skills in Scientific Method , Design of Experiments , and Statistical Analysis. It is possible to specifically nail down every incremental dollar added to the bottom-line of adding YouTube to your Search campaigns and then adding radio campaigns and then adding magazine ads and then adding Twitter.
How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? AND you can have analysis of your risk in almost real time to get an early read and in a few days with statistical significance! Allocate some of your aforementioned 15% budget to experimentation and testing.
And in addition to having generative AI cite the sources of key information, consider ways to highlight elements that are important to double check, like dates, statistics, policies, or precedents that are being relied on. Human reviewers should be trained to critically assess AI output, not just accept it at face value.”
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