Occam's Razor

SEPTEMBER 19, 2011

Then they isolated regions of the country (by city, zip, state, dma pick your fave) into test and control regions. People in the test regions will participate in our hypothesis testing. So for variation #3, no catalogs or email were sent to the customers in the test group. The nice thing is that you can also test that!

Measurement 120

Measurement Advertising Testing Marketing 120

Data Science 101

JANUARY 15, 2020

Researchers/ scientists perform experiments to validate their hypothesis/ statements or to test a new product. Suppose we want to test the effectiveness of a new drug against a particular disease. We divide participants into two groups- one group given a snack and TV and another group given no TV, just magazines and snacks.

Experimentation 96

Experimentation Statistics Measurement Testing 96

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test. Google SMB channel on Facebook fails (massively) the MoR test. Facebook for Businesses.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Sisense

MAY 18, 2021

However, as Deven states, avoiding data insights and going with your gut is like choosing all the wrong answers on a test despite your professor giving you the right ones. When you discover data that means something, you need to be agile enough to make experimental changes.”. Data can’t help your marketing efforts if you won’t let it.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Allocate some of your aforementioned 15% budget to experimentation and testing. In case you are reading this and you are the aforementioned Digital Marketer, then your life is sadder still.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

JANUARY 28, 2013

But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. But there is more to the Security Choice landing page than just passing the all-important transparency test. They sell a very complicated product, and they do it very smartly.

Marketing 165

Marketing Insurance Visualization IT 165

Occam's Razor

APRIL 29, 2013

My hypothesis is that TV/Radio/Magazines have created this bad habit. If the simple A/B (test/control) experiment demonstrates that delivering display banner ad impressions to the test group delivers increased revenue, buy impressions to your heart's content. Did they really see them? Here it's called impressions.

Marketing 166

Marketing Metrics Advertising Measurement 166