Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

Experimentation 103

Experimentation Testing Optimization Marketing 103

Occam's Razor

SEPTEMBER 30, 2013

and there are no limits to your experimentation with creativity! Six simple visualizations, and solutions, for complex marketing, analytics and life challenges. How incredible and of value is your content marketing content? Once you nail your own existence, move on to nailing your rent existence. That's it.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Occam's Razor

MAY 27, 2015

It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Sisense

JULY 1, 2021

“We know in marketing that one of the most powerful ideas is experimentation,” Scott told Sisense. What has held that back is that the gap between idea and implementation has been a real bottleneck for how much experimentation can happen.”. Powering up the marketing toolkit. Joining human discernment and targeted power.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Occam's Razor

JULY 6, 2016

sidebar ] I'm writing a weekly newsletter that shares tips on how to make sense of data, my favourite data visualizations, marketing strategies and things to avoid in your quest to be a smarter digital person. You can sign up here: The Marketing-Analytics Intersect. PDF Here: 25 Principles of Mobile Site Design.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

Occam's Razor

JUNE 6, 2007

It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Qualitative and quantitative.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52