Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

Experimentation 103

Experimentation Testing Optimization Marketing 103

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Sisense

JULY 1, 2021

“We know in marketing that one of the most powerful ideas is experimentation,” Scott told Sisense. What has held that back is that the gap between idea and implementation has been a real bottleneck for how much experimentation can happen.”. Powering up the marketing toolkit. Joining human discernment and targeted power.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

MAY 27, 2015

It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < Simply because when things most likely go south, the organization will learn important lessons. < /A > ]. Cookies are all we need!

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. You can sign up here: The Marketing-Analytics Intersect. PDF Here: 25 Principles of Mobile Site Design. and get stuff fixed.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60