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The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).
Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketinganalytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.
I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 Thrilled is perhaps understating it, I am giddy like a schoolgirl.
Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.
As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Look at the right nav on this blog, two best selling books in 13 languages!
I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. Happy analytics. Example: Free report: Do You Need Real Loyalty as a Publisher? ]. The MarketingAnalytics Intersect: My Newsletter! I do plan to still engage actively. Lonely data?
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