Experimentation, Marketing Analytics and Recreation/Entertainment

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

MAY 27, 2015

It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. In the last few weeks for me it has been a massive beverages company, it has been a couple of consumer goods companies, it has been an entertainment company, and it has even been a non-profit. Many, many companies are doing this.

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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

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Data Leaders Brief

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

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