Experimentation Marketing Analytics Sales 
Occam's Razor
SEPTEMBER 30, 2013
On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? Except that most content deployed in the service of content marketing sucks. and there are no limits to your experimentation with creativity! There is even an institute about it.
Occam's Razor
JUNE 6, 2007
It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Qualitative and quantitative.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sisense
MAY 18, 2021
Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.
Occam's Razor
FEBRUARY 7, 2022
Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.
Occam's Razor
MAY 27, 2015
It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. As in, " You have to prove store sales from a See or a Think strategy before we invest in smart marketing." It is represented by the act of creating crazy data thresholds for any initiative to get off the ground.
Expert insights. Personalized for you.
156 
Let's personalize your content