Experimentation Marketing Analytics Visualization 
Occam's Razor
SEPTEMBER 30, 2013
Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. And you have!). People and companies.
Occam's Razor
MAY 27, 2015
It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Here's a slide from one of my recent presentations where I created a visual to represent data that came from eMarketer… Amazing, is it not? If you look over the last five years, the change is astounding.
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Sisense
MAY 18, 2021
Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.
Occam's Razor
JULY 6, 2016
sidebar ] I'm writing a weekly newsletter that shares tips on how to make sense of data, my favourite data visualizations, marketing strategies and things to avoid in your quest to be a smarter digital person. You can sign up here: The Marketing-Analytics Intersect. PDF Here: 25 Principles of Mobile Site Design.
Occam's Razor
MARCH 7, 2016
My third newsletter was an experimentation in engagement possible with a smaller focused audience, the topic was something I've expressed a great deal of affection for on this blog… TMAI #3: Visualizing Lies: Two Answers. Happy visualizing! I think his visual is better. I'll try horizontally below.
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