Rocket-Powered Data Science

FEBRUARY 15, 2023

encouraging and rewarding) a culture of experimentation across the organization. Keep it agile, with short design, develop, test, release, and feedback cycles: keep it lean, and build on incremental changes. Test early and often. Encourage and reward a Culture of Experimentation that learns from failure, “ Test, or get fired!

Strategy 290

Strategy Experimentation Uncertainty Machine Learning 290

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Test Different Calls-to-Action.

B2B 124

B2B Data-driven Marketing Strategy 124

CIO Business Intelligence

JANUARY 6, 2025

Deliver value from generative AI As organizations move from experimenting and testing generative AI use cases , theyre looking for gen AI to deliver real business value. She adds: This is especially crucial in times when technologies, markets, and customer expectations are rapidly evolving.

IT 140

IT Cost-Benefit Measurement Experimentation 140

CIO Business Intelligence

JANUARY 14, 2025

For CIOs leading enterprise transformations, portfolio health isnt just an operational indicator its a real-time pulse on time-to-market and resilience in a digital-first economy. Experimentation: The innovation zone Progressive cities designate innovation districts where new ideas can be tested safely.

Enterprise 119

Enterprise Technology Metrics Measurement 119

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Every fiber of your being. But there is more….

Metrics 138

Metrics Marketing Measurement Cost-Benefit 138

CIO Business Intelligence

MARCH 5, 2025

Two years of experimentation may have given rise to several valuable use cases for gen AI , but during the same period, IT leaders have also learned that the new, fast-evolving technology isnt something to jump into blindly. The next thing is to make sure they have an objective way of testing the outcome and measuring success.

Testing 99

Testing Measurement Technology Experimentation 99

O'Reilly on Data

OCTOBER 13, 2020

Our previous articles in this series introduce our own take on AI product management , discuss the skills that AI product managers need , and detail how to bring an AI product to market. In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing.

Management 314

Management Machine Learning Metrics Modeling 314

O'Reilly on Data

MARCH 31, 2020

You’re responsible for the design, the product-market fit, and ultimately for getting the product out the door. This has serious implications for software testing, versioning, deployment, and other core development processes. The ability to make decisions based on data analytics is a prerequisite for an “experimental culture.”

Management 363

Management Machine Learning Experimentation Metrics 363

CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 98

Marketing B2B Experimentation Cost-Benefit 98

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. None focusses on digital marketing or analytics.

Marketing 138

Marketing Analytics Machine Learning Strategy 138

O'Reilly on Data

SEPTEMBER 15, 2020

Likewise, AI doesn’t inherently optimize supply chains, detect diseases, drive cars, augment human intelligence, or tailor promotions to different market segments. Results are typically achieved through a scientific process of discovery, exploration, and experimentation, and these processes are not always predictable.

Advertising 362

Advertising Cost-Benefit ROI Machine Learning 362

datapine

MAY 20, 2020

Do you want to make your content marketing campaigns more focused or streamline your customer service expenditure? When we say “optimal design,” we don’t mean cramming piles of information into one space or being overly experimental with colors. Test, tweak, evolve. Do you want to build social media engagement?

Dashboards 265

Dashboards Reporting KPI Visualization 265

CIO Business Intelligence

OCTOBER 15, 2024

By fostering a culture of collaboration and shared responsibility, companies can accelerate their time to market, improve product quality, and enhance their adaptability to changing market conditions.” CrowdStrike recently made the news about a failed deployment impacting 8.5

Enterprise 143

Enterprise Testing Business Objectives Experimentation 143

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers ask themselves these questions very frequently. We have to do Email Marketing. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Marketing heaven that is. We have to do Search Engine Optimization.

Measurement 120

Measurement Advertising Testing Marketing 120

CIO Business Intelligence

APRIL 12, 2024

Large banking firms are quietly testing AI tools under code names such as as Socrates that could one day make the need to hire thousands of college graduates at these firms obsolete, according to the report.

Experimentation 143

Experimentation Reporting Testing Statistics 143

Smart Data Collective

OCTOBER 13, 2021

The market for AI technology is growing remarkably. Businesses spend a lot of time and resources on marketing to stand out from their competition. While marketing remains relevant and essential, AI technology provides endless opportunities that create a massive edge between you and your competitors. Leverage innovation.

Technology 133

Technology Cost-Benefit Experimentation Machine Learning 133

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). It is sweet.

Modeling 162

Modeling Optimization Marketing Interactive 162

CIO Business Intelligence

OCTOBER 17, 2024

On one hand, they must foster an environment encouraging innovation, allowing for experimentation, evaluation, and learning with new technologies. This structured approach allows for controlled experimentation while mitigating the risks of over-adoption or dependency on unproven technologies. Assume unknown unknowns.

Risk 108

Risk Experimentation Testing Strategy 108

CIO Business Intelligence

MAY 9, 2024

Experimentation drives momentum: How do we maximize the value of a given technology? Via experimentation. This can be as simple as a Google Sheet or sharing examples at weekly all-hands meetings Many enterprises do “blameless postmortems” to encourage experimentation without fear of making mistakes and reprisal.

Enterprise 122

Enterprise Experimentation Sales Manufacturing 122

CIO Business Intelligence

MARCH 12, 2024

Early use cases include code generation and documentation, test case generation and test automation, as well as code optimization and refactoring, among others. Gen AI is also reducing the time needed to complete testing, via automation, Ramakrishnan says.

Software 131

Software Experimentation Testing Cost-Benefit 131

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Experiments come in all shapes and sizes: A marketing campaign. Testing out a new feature. Try to understand your market. Identify, hypothesize, test, react. But it is not routine.

Metrics 157

Metrics Analytics KPI Key Performance Indicator 157

CIO Business Intelligence

MARCH 7, 2023

While many organizations are successful with agile and Scrum, and I believe agile experimentation is the cornerstone of driving digital transformation, there isn’t a one-size-fits-all approach. Release an updated data viz, then automate a regression test. billion by 2028 , rising at a market growth of 20.3%

Digital Transformation 145

Digital Transformation Data Governance Machine Learning Experimentation 145

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates? It is pronounced the more test. Facebook for Businesses.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

CIO Business Intelligence

NOVEMBER 4, 2022

The company’s multicloud infrastructure has since expanded to include Microsoft Azure for business applications and Google Cloud Platform to provide its scientists with a greater array of options for experimentation. For McCowan, the key is to give scientists any and all tools that allow them to explore their hypotheses and test theories.

Data Lake 124

Data Lake IT Experimentation Data-driven 124

CIO Business Intelligence

SEPTEMBER 12, 2024

Imagine a highly competitive market where the urgency to innovate is high. If the code isn’t appropriately tested and validated, the software in which it’s embedded may be unstable or error-prone, presenting long-term maintenance issues and costs. Models can produce material that may infringe on copyrights.

Experimentation 111

Experimentation Risk Cost-Benefit Strategy 111

CIO Business Intelligence

OCTOBER 5, 2023

Sandeep Davé knows the value of experimentation as well as anyone. As chief digital and technology officer at CBRE, Davé recognized early that the commercial real estate industry was ripe for AI and machine learning enhancements, and he and his team have tested countless use cases across the enterprise ever since.

Experimentation 130

Experimentation Strategy Machine Learning Interactive 130

CIO Business Intelligence

JANUARY 24, 2025

Engagement with leadership and upskilling for personnel help develop the conditions for AI innovation and experimentation to take place, she says. And it uses AI to automate code testing and other aspects of the digital development lifecycle. Along the way, the company decides whether to build or buy a solution for each use case.

Digital Transformation 59

Digital Transformation B2B Experimentation Testing 59

CIO Business Intelligence

AUGUST 20, 2024

This shift in focus requires teams to understand business strategy, market trends, customer needs, and value propositions. That recommendation is even more relevant today, given how AI, platform, and partnering capabilities are changing from solution-focused teams to a greater emphasis on problems and opportunities.

IT 141

IT Digital Transformation Experimentation Risk 141

O'Reilly on Data

MARCH 23, 2023

It’s commonly believed that the more parameters, the better; that’s at least a good story for marketing to tell. It’s by far the most convincing example of a conversation with a machine; it has certainly passed the Turing test. Search and research Microsoft is currently beta testing Bing/Sydney, which is based on GPT-4.

IT 348

IT Modeling Testing Risk 348

Cloudera

SEPTEMBER 18, 2024

Unique Data Integration and Experimentation Capabilities: Enable users to bridge the gap between choosing from and experimenting with several data sources and testing multiple AI foundational models, enabling quicker iterations and more effective testing.

Data-driven 91

Data-driven Optimization Experimentation Testing 91

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times.

Cost-Benefit 143

Cost-Benefit Metrics Insurance Measurement 143

CIO Business Intelligence

APRIL 24, 2024

That means using the technology to improve a company’s marketing, sales, customer success, and RevOps: the process of aligning all three operations across the full customer life cycle in a way that drives growth, improves efficiency, and breaks down silos. Revenue leaders embracing AI The interest is there on the business side.

Sales 128

Sales Finance Experimentation Cost-Benefit 128

CIO Business Intelligence

AUGUST 23, 2024

Making that available across the division will spur more robust experimentation and innovation, he notes. We can test [models] side by side with human experts to do the validation before it reaches full production,” he says. The core set of engineers building the platform have harnessed this feature to speed up the process.

Data Science 101

Data Science Experimentation Testing Modeling 101

DataKitchen

JANUARY 17, 2022

Customers and market forces drive deadlines and timeframes for analytics deliverables regardless of the level of effort required. Testing and validating analytics took as long or longer than creating the analytics. This large enterprise has many products and brands with overlapping marketing campaigns. Data is not static.

Experimentation 130

Experimentation Data Lake Predictive Modeling Marketing 130

Occam's Razor

JANUARY 7, 2014

4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3. The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. More on the Digital Marketing & Measurement Model, DMMM, in #2 below.).

Data-driven 142

Data-driven Consulting Reporting Marketing 142

CIO Business Intelligence

OCTOBER 8, 2024

The report adds: “They must build multidisciplinary teams to bring the strategy to life, encouraging the experimentation and fresh ideas that inspire employees and delight customers.” Ultimately, this lack of trust can create a culture resistant to change, slowing growth and impairing responsiveness to market demands.”

IT 140

IT Strategy Experimentation Technology 140