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Bringing an AI Product to Market

O'Reilly on Data

Without clarity in metrics, it’s impossible to do meaningful experimentation. AI PMs must ensure that experimentation occurs during three phases of the product lifecycle: Phase 1: Concept During the concept phase, it’s important to determine if it’s even possible for an AI product “ intervention ” to move an upstream business metric.

Marketing 363
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Practical Skills for The AI Product Manager

O'Reilly on Data

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

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Experimentation and Testing: A Primer

Occam's Razor

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers. Counter claims?

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Learn how to design, measure and implement trustworthy A/B tests from leading experimentation expert Ronny Kohavi (ex-Amazon, Airbnb, Microsoft)

KDnuggets

Leading expert Ronny Kohavi, drawing from his 20+ years of experience, will walk you through the ins and outs of experimentation, identifying key insights and working through live demos in his live course, Accelerating Innovation with A/B Testing, starting January 30th.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), Measuring Incrementality: Controlled Experiments to the Rescue!

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Business Strategies for Deploying Disruptive Tech: Generative AI and ChatGPT

Rocket-Powered Data Science

encouraging and rewarding) a culture of experimentation across the organization. Encourage and reward a Culture of Experimentation that learns from failure, “ Test, or get fired! This can be overcome with small victories (MVP minimum viable products, or MLP minimum lovable products) and with instilling (i.e., Test early and often.

Strategy 290