O'Reilly on Data

SEPTEMBER 15, 2020

Technical sophistication: Sophistication measures a team’s ability to use advanced tools and techniques (e.g., Technical competence: Competence measures a team’s ability to successfully deliver on initiatives and projects. They’re not new to the field; they’ve solved problems, and have discovered what does and doesn’t work.

Advertising 299

Advertising Cost-Benefit ROI Machine Learning 299

O'Reilly on Data

MARCH 31, 2020

Because it’s so different from traditional software development, where the risks are more or less well-known and predictable, AI rewards people and companies that are willing to take intelligent risks, and that have (or can develop) an experimental culture. Measurement, tracking, and logging is less of a priority in enterprise software.

Management 338

Management Machine Learning Experimentation Metrics 338

Occam's Razor

NOVEMBER 12, 2006

Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. So measure Bounce Rate of your website. Even though we should not obsess about conversion rate we do.

Measurement 99

Measurement Analytics Marketing Optimization 99

Cloudera

MARCH 2, 2022

You can read previous blog posts on Impala’s performance and querying techniques here – “ New Multithreading Model for Apache Impala ”, “ Keeping Small Queries Fast – Short query optimizations in Apache Impala ” and “ Faster Performance for Selective Queries ”. . It also measured peak memory consumed at the node and the operator level.

Data Warehouse 95

Data Warehouse Optimization Analytics Sales 95

DataKitchen

APRIL 13, 2021

Observe, optimize, and scale enterprise data pipelines. . DataOps requires that teams measure their analytic processes in order to see how they are improving over time. DataMo – Datmo tools help you seamlessly deploy and manage models in a scalable, reliable, and cost-optimized way. Monte Carlo Data — Data reliability delivered.

Testing 312

Testing Machine Learning Consulting Data Quality 312

Smart Data Collective

JULY 9, 2023

One benefit is that they can help with conversion rate optimization. Collecting Relevant Data for Conversion Rate Optimization Here is some vital data that e-commerce businesses need to collect to improve their conversion rates. Experimentation is the key to finding the highest-yielding version of your website elements.

Optimization 82

Optimization Data Analytics Analytics Data-driven 82

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. Measure and decide what to do.

Metrics 157

Metrics KPI Analytics Key Performance Indicator 157

Occam's Razor

AUGUST 12, 2013

I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. All three challenges are important.

Modeling 162

Modeling Optimization Marketing Interactive 162

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. You just have to have the right mental model (see Seth Godin above) and you have to… wait for it… wait for it… measure everything you do! For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 138

Metrics Marketing Measurement Cost-Benefit 138

CIO Business Intelligence

NOVEMBER 19, 2024

Generative AI (GenAI) is rapidly emerging as a game changer for enterprises, but turning its potential into measurable value remains a significant challenge. This stark contrast between experimentation and execution underscores the difficulties in harnessing AI’s transformative power. Of those, just three are considered successful.

Consulting 137

Consulting Cost-Benefit Experimentation Optimization 137

CIO Business Intelligence

AUGUST 20, 2024

They must define target outcomes, experiment with many solutions, capture feedback, and seek optimal paths to delivering multiple objectives while minimizing risks. While the focus at these three levels differ, CIOs should provide a consistent definition of high performance and how it’s measured.

IT 141

IT Digital Transformation Experimentation Risk 141

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. These changes impact my AdWords spend sub-optimally. What Is Not Going Away.

Optimization 156

Optimization Reporting Metrics Experimentation 156

CIO Business Intelligence

JUNE 15, 2023

BCG asked 12,898 frontline employees, managers, and leaders in large organizations around the world how they felt about AI: 61% listed curiosity as one of their two strongest feelings, 52% listed optimism, 30% concern, and 26% confidence. Despite BCG’s findings of optimism in the workforce, there’s a darker side.

Management 116

Management Experimentation Optimization Enterprise 116

Occam's Razor

AUGUST 22, 2011

Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" How Do I Measure Success?

KPI 125

KPI Metrics Measurement ROI 125

Occam's Razor

OCTOBER 19, 2010

A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). Google Website Optimizer. Not a single one.

Analytics 136

Analytics Testing Measurement Optimization 136

CIO Business Intelligence

JULY 7, 2023

A security-by-design culture incorporates security measures deeply into the design and development of systems, rather than treating them as an afterthought. Other experts agreed, and provided additional guidance: “Improving the experience of employees while maintaining security can be tricky. Caution is king, however.

Measurement 122

Measurement Risk Experimentation Enterprise 122

CIO Business Intelligence

JUNE 14, 2023

Certifications measure your knowledge and skills against industry- and vendor-specific benchmarks to prove to employers that you have the right skillset. They should also have experience with pattern detection, experimentation in business, optimization techniques, and time series forecasting.

Big Data 126

Big Data Data Analytics Analytics Predictive Modeling 126

CIO Business Intelligence

MARCH 28, 2023

Value Stream Management (VSM) is a powerful methodology that not only streamlines value streams and optimizes processes but also promotes sustainability and creates positive impact. Here are some ways leaders can cultivate innovation: Build a culture of experimentation. Invest in technology. Encourage stakeholder feedback.

Experimentation 98

Experimentation Metrics Measurement Digital Transformation 98

CIO Business Intelligence

MARCH 12, 2024

Early use cases include code generation and documentation, test case generation and test automation, as well as code optimization and refactoring, among others. The maturity of any development organization can easily be measured in terms of the size and type of investment made in QA,” he says.

Software 131

Software Experimentation Testing Cost-Benefit 131

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times. What are you measuring?

Cost-Benefit 143

Cost-Benefit Metrics Insurance Measurement 143

CIO Business Intelligence

FEBRUARY 7, 2024

Stephen Franchetti, CIO of Samsara, a fleet management SaaS provider that went public in 2021, believes the only way to optimize your AI strategy (or any emerging technology strategy, in fact) is with a bottoms-up approach. We’ve seen an ongoing iteration of experimentation with a number of promising pilots in production,” he says.

KPI 105

KPI Measurement Experimentation Finance 105

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Likely not.

Analytics 119

Analytics Consulting Metrics Experimentation 119

The Unofficial Google Data Science Blog

JULY 22, 2020

Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.

Experimentation 95

Experimentation Statistics Testing Knowledge Discovery 95

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Create a distinct mobile website and mobile app measurement strategies. Implement Cross-Device Tracking.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

NOVEMBER 5, 2007

The fact that to make optimal decisions on the web I was going to have to be comfortable with multiple sources of data, all valuable and all necessary to win. Five different sources of data, that require you to have multiple tools to measure success. Experimentation & Testing : Google Website Optimizer, Offermatica, Optimost etc.

Analytics 98

Analytics Experimentation Metrics Measurement 98

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

AWS Big Data

SEPTEMBER 5, 2024

A more advanced method is to combine traditional inverted-index(BM25) based retrieval, but this approach requires spending a considerable amount of time customizing lexicons, synonym dictionaries, and stop-word dictionaries for optimization. Experimental data selection For retrieval evaluation, we used to use the datasets from BeIR.

Metrics 111

Metrics Testing Experimentation Modeling 111

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. All while constantly optimizing your portfolio via controlled experiments. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

JULY 1, 2008

3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? There are many jobs your website is doing, it is your job to measure the holistic impact. Bonus Tip : But don't stop there.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

OCTOBER 23, 2006

Start with measuring these Outcomes metrics (revenue, leads, profit margins, improved product mix, number of new customers etc). Be incessantly focussed on your company customers and dragging their voice to the table (for example via experimentation and testing or via open ended survey questions). 6 Reporting is not Analysis.

Data-driven 118

Data-driven Metrics KPI Reporting 118

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above? That's it.

Analytics 142

Analytics Data-driven Strategy Consulting 142

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. More on the Digital Marketing & Measurement Model, DMMM, in #2 below.). If you measure true business profitability , you'll unleash so much Analysis Ninja power it will blow your mind. Reporting Squirrels vs. Analysis Ninjas.

Data-driven 142

Data-driven Consulting Reporting Marketing 142

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

CIO Business Intelligence

JULY 2, 2024

The rapid proliferation of connected devices and increasing reliance on digital services have underscored the need for comprehensive cybersecurity measures and industry-wide standards to mitigate risks and protect users’ data privacy.

Experimentation 105

Experimentation Digital Transformation Risk Management Risk 105

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. But these are not usually amenable to A/B experimentation.

Experimentation 68

Experimentation Sales Metrics Measurement 68

CIO Business Intelligence

FEBRUARY 21, 2023

The firm’s connected brewery IoT platform, for instance, is being used for data ingestion and edge computing in breweries, enabling local teams to analyze, adjust, test and optimize production processes, with this in-turn allowing operations to leverage real-time and historical data to support the workers on the shop floor.

Sales 105

Sales Digital Transformation Experimentation Optimization 105