datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits.

Reporting 280

Reporting Marketing Advertising Metrics 280

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.

Modeling 63

Modeling Experimentation Knowledge Discovery KDD 63

Occam's Razor

NOVEMBER 2, 2015

For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). Measure all this Social Media activity.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Smart Data Collective

JULY 9, 2023

Several organizations and research firms publish e-commerce conversion rate benchmarks based on industry data and trends. Experimentation is the key to finding the highest-yielding version of your website elements. You can find comprehensive E-commerce conversion rate benchmarks here.

Optimization 97

Optimization Data Analytics Analytics Data-driven 97

AWS Big Data

JANUARY 9, 2024

This functionality was initially released as experimental in OpenSearch Service version 2.4, To foster an open ecosystem, we created a framework to empower partners to easily build and publish AI connectors. and is now generally available with version 2.9.

Visualization 119

Visualization Cost-Benefit Modeling Machine Learning 119

DataRobot Blog

MARCH 16, 2023

Today, DataRobot unveiled a new AI platform designed to help businesses derive measurable value from AI – something that too many organizations today have been unable to achieve. We are offering customers rapid experimentation and value identification, with both code-first and no-code approaches. And we’re just getting started.

Experimentation 52

Experimentation Data-driven Measurement Publishing 52

Data Science and Beyond

APRIL 5, 2021

Well, no one has compiled a meta-post of my public work from 2020 (that I know of), so it’s finally time to publish it myself. The initial covid-19 lockdown provided me with extra free time to make the measurement and offsetting of Automattic’s emissions from data centre power use happen. Remote work. Technical work.

Experimentation 61

Experimentation Testing Publishing Data Collection 61

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). 1: Implement a Experimentation & Testing Program. # 6: If All Else Fails. . #

Management 68

Management Experimentation Testing Metrics 68

Cloudera

FEBRUARY 16, 2022

blueberry spacing) is a measure of the model’s interpretability. It is also possible to create your own AMP and publish it in the AMP catalogue for consumption. The ML researchers in Cloudera’s Fast Forward Labs develop and maintain each published AMP. The complete list is shown below: Model Lineage . Model Visibility.

Machine Learning 85

Machine Learning Modeling Metadata Recreation/Entertainment 85

Ontotext

JULY 6, 2023

It incorporates the knowledge of Subject Matter Experts and ensures accurate sentiment measurements. Experimentation with different technical analysis services becomes possible. Being able to provide a comprehensive understanding of market dynamics through sentiment measurement is crucial.

Cost-Benefit 52

Cost-Benefit Metadata Experimentation Risk 52

CIO Business Intelligence

JUNE 28, 2023

Even among the companies permitting the tools, many are publishing stringent usage guidelines, and are proactively working with technology partners to accelerate access to enterprise-grade solutions with more robust security. Experimentation with a use case driven approach. Business fundamentals still apply.

Enterprise 52

Enterprise Experimentation Risk Data-driven 52

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 138

Marketing Analytics Machine Learning Strategy 138

Insight

APRIL 28, 2020

provide an opportunity to measure both. If the day-to-day involves collaborating on experiments with a technical product manager, they should be able to design a basic experimental framework to measure changes in a hypothetical product’s KPIs. Flags to look for: The path is as important as the destination.

Data-driven 53

Data-driven Data Science Experimentation Measurement 53

Ontotext

NOVEMBER 2, 2023

And while there is a great deal of experimentation underway, most organizations have only scratched the surface in a use-case-by-use-case fashion. A framework for building a Graph Center of Excellence will be published in the coming weeks. Most of the leading market research firms consider graph technologies to be a “critical enabler.”

IT 69

IT Cost-Benefit Data-driven Technology 69

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Experimentation & Testing (A/B, Multivariate, you name it). Thrilled is perhaps understating it, I am giddy like a schoolgirl. There I said it. All the hard work seems to be worth it when I hold my third child in my hands.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Cloudera

NOVEMBER 25, 2020

And soon also sensor measures, and possibly video or audio data with the increased use of device technology and telemedicine in medical care. A quick and easy way to publish results to others, to accelerate results through active collaboration, even across organizational borders.

Data Warehouse 59

Data Warehouse Unstructured Data Analytics Visualization 59

AWS Big Data

JULY 26, 2023

The vector engine’s compute capacity used for data ingestion, and search and query are measured in OpenSearch Compute Units (OCUs). We recognize that many of you are in the experimentation phase and would like a more economical option for dev-test.

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

Experimentation 103

Experimentation Testing Optimization Marketing 103

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. Lack of loyalty shows simply re-publishing AP stories is useless. Allocate some of your aforementioned 15% budget to experimentation and testing. We expect more.

Marketing 142

Marketing B2B Measurement Risk 142

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. In fact, this blog has published posts on this very topic. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime.

Experimentation 69

Experimentation Sales Metrics Measurement 69

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. 3: Measure complete site success. Measure everyone's success. But donations is just one measure of success (" macro conversion "). So why not measure those?

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

OCTOBER 23, 2006

Start with measuring these Outcomes metrics (revenue, leads, profit margins, improved product mix, number of new customers etc). Be incessantly focussed on your company customers and dragging their voice to the table (for example via experimentation and testing or via open ended survey questions). 6 Reporting is not Analysis.

Data-driven 118

Data-driven Metrics KPI Reporting 118

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above? That's it.

Analytics 142

Analytics Data-driven Strategy Consulting 142

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. In other words, your talk didn’t quite stand out enough to put onstage, but you still get “publish or perish” credits for presenting.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected. Make experimentation cheap and understand the cost of bad decisions. This leads to the proliferation of post hoc hypotheses. What is to be done?

Experimentation 62

Experimentation Testing Statistics Metrics 62

Insight

FEBRUARY 20, 2020

It was ignorance in our experimental design that led to this apparent noise in our output. Only Bias was originally published in Insight Fellows Program on Medium, where people are continuing the conversation by highlighting and responding to this story. The answer is simple: there is no such thing as “irreducible error”.

Machine Learning 71

Machine Learning Experimentation Modeling Measurement 71

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

DataRobot Blog

AUGUST 10, 2022

Snowflake provides a state-of the-art data platform for collating and analysing workforce data, and with the combined addition of DataRobot Solution Accelerator models, trusts can have predictive models running with little experimentation — further accelerated by the wide range of supportive datasets available through the Snowflake Marketplace.

Forecasting 52

Forecasting Data-driven Experimentation Risk 52

Occam's Razor

APRIL 29, 2013

You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello. Would you measure the success of your trades based on cost per trade? Bounce rate is really useful for finding things you suck at.

Marketing 166

Marketing Metrics Advertising Measurement 166

Insight

MARCH 12, 2020

There was only one problem: literary agents, the gatekeepers of the publishing industry, kept rejecting the book?—?often Galbraith eventually opted to publish Cuckoo’s Calling through an acquaintance of sorts. but the publishing industry failed to see it. often without even looking at it. In other words, Galbraith had chops?—?but

Modeling 59

Modeling Metadata Publishing Sales 59

CIO Business Intelligence

OCTOBER 10, 2024

Still, a 30% failure rate represents a huge amount of time and money, given how widespread AI experimentation is today. An EY survey published in July found 95% of senior executives saying their organizations were currently investing in AI. The ROI may be coming from many of these less tangible things,” she says.

ROI 135

ROI Experimentation Cost-Benefit Metrics 135

CIO Business Intelligence

APRIL 22, 2025

However, IT must now shift from a support function to a strategic driver of growth, aligning priorities and goals with the broader organizational strategy according to an article published in Exclaimer. The importance of adaptability quotient (AQ) in leadership AQ measures how well individuals can adjust to change and navigate uncertainty.It

Technology 106

Technology Uncertainty Experimentation Risk Management 106

CIO Business Intelligence

JANUARY 13, 2025

Shift AI experimentation to real-world value Generative AI dominated the headlines in 2024, as organizations launched widespread experiments with the technology to assess its ability to enhance efficiency and deliver new services. Most of all, the following 10 priorities should be at the top of your 2025 to-do list.

Experimentation 140

Experimentation Strategy ROI Digital Transformation 140

CIO Business Intelligence

MAY 5, 2025

CIO.coms 24th annual 2025 State of the CIO research , which surveyed 906 IT leaders and 250 LOB professionals, confirms IT leaders are ramping up their strategic focus this year, in part to convert early AI experimentation into initiatives that deliver measurable business results. Anu Khare, senior vice president and CIO, Oshkosh Corp.

Digital Transformation 107

Digital Transformation Experimentation Strategy Prescriptive Analytics 107

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. Because all bounce rate measures is that you saw more than one page. You should not abandon them. Maybe, maybe not. Lonely data?

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88

CIO Business Intelligence

MAY 6, 2025

But in my experience, the impact becomes tangible and measurable once the proper use cases are identified and embedded into business processes. These capabilities are no longer theoretical or experimental. Frameworks for measuring ROI The good news? Measure key metrics before model deployment, then track improvements over time.

Prescriptive Analytics 78

Prescriptive Analytics Predictive Analytics Descriptive Analytics ROI 78