Remove Experimentation Remove Measurement Remove Statistics
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Bringing an AI Product to Market

O'Reilly on Data

Without clarity in metrics, it’s impossible to do meaningful experimentation. AI PMs must ensure that experimentation occurs during three phases of the product lifecycle: Phase 1: Concept During the concept phase, it’s important to determine if it’s even possible for an AI product “ intervention ” to move an upstream business metric.

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Experimentation and Testing: A Primer

Occam's Razor

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers. Counter claims?

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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

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What you need to know about product management for AI

O'Reilly on Data

All you need to know for now is that machine learning uses statistical techniques to give computer systems the ability to “learn” by being trained on existing data. The need for an experimental culture implies that machine learning is currently better suited to the consumer space than it is to enterprise companies.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), Measuring Incrementality: Controlled Experiments to the Rescue!

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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.

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Knowledge

Occam's Razor

Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" How Do I Measure Success?

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