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Corinium Meets: Quantum Metric Head of Behavioural Research Marina Shapira

Corinium

Ahead of her presentation at CDAO UK, we spoke with Quantum Metric’s Marina Shapira about predictive analytics, why companies should embrace a culture of experimentation how and CAOs and CXOs can work together effectively. What is behavioural research? And what role should it play in an organization's data and analytics strategy?

Metrics 300
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Practical Skills for The AI Product Manager

O'Reilly on Data

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 157
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Escaping POC Purgatory: Evaluation-Driven Development for AI Systems

O'Reilly on Data

ML apps needed to be developed through cycles of experimentation (as were no longer able to reason about how theyll behave based on software specs). The skillset and the background of people building the applications were realigned: People who were at home with data and experimentation got involved! How do we do so?

Testing 168
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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? Save your seat for this exclusive webinar today!

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 138
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10 AI strategy questions every CIO must answer

CIO Business Intelligence

The time for experimentation and seeing what it can do was in 2023 and early 2024. At Vanguard, we are focused on ethical and responsible AI adoption through experimentation, training, and ideation, she says. I dont think anyone has any excuses going into 2025 not knowing broadly what these tools can do for them, Mason adds.

Strategy 141