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To remain relevant, organizations seek “ digital transformation ,” a business philosophy steeped in change and in which technology plays a heavy hand supporting business models and value propositions. This issue is why balanced scorecards have a forward component called “learn and grow.” But that future is already here. Parting Words.
Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!), We have the ability to model scenarios, budgets, channel allocations to maximize effectiveness and efficiency for our future campaigns. That’s the magic.
More recently, The Royal Mint has evolved its business model in the face of declining cash usage, from its core business of coins and metal manufacturing through to bullion trading, a new consumer business and jewellery line, as well as tentative steps into digital gold and recycling e-waste.
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