Corinium

JUNE 6, 2019

Fractal’s recommendation is to take an incremental, test and learn approach to analytics to fully demonstrate the program value before making larger capital investments. It is also important to have a strong test and learn culture to encourage rapid experimentation. What is the most common mistake people make around data?

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

O'Reilly on Data

MARCH 31, 2020

This has serious implications for software testing, versioning, deployment, and other core development processes. The need for an experimental culture implies that machine learning is currently better suited to the consumer space than it is to enterprise companies. What delivers the greatest ROI?

Management 363

Management Machine Learning Experimentation Metrics 363

O'Reilly on Data

APRIL 15, 2025

Error analysis: the single most valuable activity in AI development and consistently the highest-ROI activity. Instead of reaching for new tools, they: Looked at actual conversation logs Categorized the types of date-handling failures Built specific tests to catch these issues Measured improvement on these metrics The result?

130

130

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Domino Data Lab

MAY 15, 2019

Pete indicates, in both his November 2018 and Strata London talks, that ML requires a more experimental approach than traditional software engineering. It is more experimental because it is “an approach that involves learning from data instead of programmatically following a set of human rules.”

Machine Learning 111

Machine Learning Management Experimentation Uncertainty 111

Smart Data Collective

JUNE 29, 2022

In fact, a recent study by the Direct Marketing Association showed that email marketing produces an average return on investment (ROI) of $44 for every dollar spent. Test Different Calls-to-Action. You will need to test different CTAs, which is going to require data analytics tools. Test Different Professional Email Signature.

B2B 124

B2B Data-driven Marketing Strategy 124

CIO Business Intelligence

MAY 1, 2024

Ready to roll It’s shorter to make a list of organizations that haven’t announced their gen AI investments, pilots, and plans, but relatively few are talking about the specifics of any productivity gains or ROI. Pilots can offer value beyond just experimentation, of course. But where am I going to make money as an organization?”

Cost-Benefit 143

Cost-Benefit Metrics Insurance Measurement 143

CIO Business Intelligence

JUNE 28, 2023

As Belcorp considered the difficulties it faced, the R&D division noted it could significantly expedite time-to-market and increase productivity in its product development process if it could shorten the timeframes of the experimental and testing phases in the R&D labs.

Digital Transformation 105

Digital Transformation Cost-Benefit Informatics Data mining 105

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test. Google SMB channel on Facebook fails (massively) the MoR test. Facebook for Businesses.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

CIO Business Intelligence

APRIL 18, 2022

Our internal QA team now focuses 100% on automated testing and managing the queue from the crowdsourced operation. IT’s approach is to launch betas, test and learn from them, then improve and offer more features and capabilities. They invest in cloud experimentation. Charles River Laboratories.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

CIO Business Intelligence

AUGUST 1, 2023

Improving customer support is a quick win for delivering short-term ROI from LLMs and AI search capabilities. Mitigate risks by communicating an LLM governance model The generative AI landscape has more than 100 tools covering test, image, video, code, speech, and other categories.

Digital Transformation 98

Digital Transformation Unstructured Data Strategy Data Science 98

DataKitchen

MARCH 8, 2023

This requires a culture of innovation, experimentation, and willingness to take risks and try new approaches. It is because the software team has built a system of regression, functional, and other impact tests that automatically give feedback to that junior engineer about the success (or not) of the change on the system. Will it work?

Analytics 130

Analytics Manufacturing Data-driven Data Analytics 130

FineReport

DECEMBER 11, 2019

You’ll learn about the concept of big data and how to use big data—from computing ROI and big data strategies that drive business cases to the overall development and specific projects. – Data Divination: Big Data Strategies. – Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have.

Big Data 98

Big Data Statistics Experimentation Data Strategy 98

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. And then you’ll do a lot of work to get it out and then there’ll be no ROI at the end.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

AUGUST 13, 2012

Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! That is the solution.

Modeling 125

Modeling Metrics Data Quality Data-driven 125

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Here is data from our latest test." And now you have no excuse to avoid testing.

Management 68

Management Experimentation Testing Metrics 68

datapine

FEBRUARY 4, 2020

Keep in mind that a metric like your CTR (click-through-rate) or the number of sessions should be understood in their globality, and not an absolute truth: increasing them will not systematically generate more profit or rise the ROI (return on investment) displayed on this dashboard. from your campaigns, various tests, and mistakes.

Reporting 280

Reporting Marketing Advertising Metrics 280

IBM Big Data Hub

MAY 17, 2024

With this organizational change, new teams are being defined, agile project groups created and feedback and testing loops established. Teams are comfortable with experimentation and skilled in using data to inform business decisions. A DevOps practice is being developed, bringing together cloud engineers and developer groups.

Modeling 96

Modeling Cost-Benefit Optimization Digital Transformation 96

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. A key trend is the adoption of multiple models in production. What are the types of AGI?

Cost-Benefit 89

Cost-Benefit Manufacturing Modeling Interactive 89

Smarten

APRIL 18, 2023

While new medical techniques and tools can take time to refine and prove, doctors often leverage experimental techniques to save lives. It does not accommodate images and its security compliance has yet to be thoroughly tested. As these techniques are refined, they enter into the mainstream and become more common place.

Digital Transformation 52

Digital Transformation Experimentation ROI Technology 52

Smarten

NOVEMBER 3, 2017

Empowers business users with access to meaningful data to test theories and hypotheses without the assistance of data scientists or IT staff. The benefit of auto-suggestion and auto-recommendation is easy to understand.

Analytics 40

Analytics Visualization Experimentation Cost-Benefit 40

Smarten

JULY 3, 2017

It can also improve its time to market and competitive advantage, its ROI and its TCO. Advanced Data Discovery allows business users to perform early prototyping and to test hypothesis without the skills of a data scientist.

Visualization 40

Visualization Predictive Modeling Business Intelligence Experimentation 40

Ontotext

APRIL 3, 2024

Nimit Mehta: I think that 2024 is going to be a buckle-down year, but, at the same time, we’ll see a rapid explosion of experimentation. Show me the ROI.” ” So, maybe they are open to some testing and exploration, but when it’s prime time, larger organizations won’t run the risk of putting something untested.

Technology 45

Technology Risk Digital Transformation Measurement 45

CIO Business Intelligence

APRIL 9, 2025

Organizations are now moving past early GenAI experimentation toward operationalizing AI at scale for business impact. Deloitte research indicates that focusing on a small number of high impact use cases in proven areas can significantly accelerate ROI with AI implementations.

Enterprise 102

Enterprise Analytics Experimentation Statistics 102

Occam's Razor

OCTOBER 19, 2010

If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. If you have evolved to a stage that you need behavior targeting then get Omniture Test and Target or Sitespect. Experimentation and Testing Tools [The "Why" – Part 1]. Not a single one.

Analytics 136

Analytics Testing Measurement Optimization 136

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

AUGUST 22, 2011

Customer Lifetime Value ROI, Buzz Monitoring, Click Fraud. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Google Analytics Maximized: Deeper Analysis, Higher ROI & You. Five Reasons And Awesome Testing Ideas. Lab Usability Testing: What, Why, How Much. Experimentation and Testing: A Primer.

KPI 125

KPI Metrics Measurement ROI 125

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? Let’s unpack that one: it’s quite important. Does it beat existing benchmarks, i.e., is it SOTA?

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

APRIL 29, 2013

PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. If the simple A/B (test/control) experiment demonstrates that delivering display banner ad impressions to the test group delivers increased revenue, buy impressions to your heart's content. Focus on that, and you'll get big 5.

Marketing 166

Marketing Metrics Advertising Measurement 166

CIO Business Intelligence

FEBRUARY 19, 2025

If 2023 was the year of experimentation with gen AI, 2024 was when companies zeroed in on use cases and started putting pilot projects into production. In a survey of 2,300 IT decision makers that IBM released in December, 47% say theyre already seeing ROI from their AI investments, and 33% say theyre breaking even on AI.

ROI 137

ROI Marketing Sales Software 137

CIO Business Intelligence

FEBRUARY 5, 2025

Half of CFOs say they plan to cut AI funding if it doesnt show measurable ROI within a year, according to a global survey from accounts payable automation firm Basware, which included 400 CFOs and finance leaders. CIOs are under pressure to validate AI investments and assure CFOs of a clear path of implementation that will ensure ROI.

Cost-Benefit 117

Cost-Benefit ROI Metrics Measurement 117

CIO Business Intelligence

JANUARY 8, 2025

Measurement of value and focus on short-term ROI could be another deterrent factor for a successful digitalization initiative. Support and encourage experimentation A culture of innovation cannot be built with an attitude of antagonism or aversion towards experimentation.

Experimentation 111

Experimentation Digital Transformation Cost-Benefit ROI 111

CIO Business Intelligence

JANUARY 15, 2025

In the survey, gen AI leaders are 33% more likely to report revenue increases of 10% or more driven by gen AI, and see substantial efficiency gains as well, reporting ROI for gen AI projects related to improving back office processes, individual productivity, engineering and developer productivity, and sales and marketing.

Cost-Benefit 141

Cost-Benefit ROI Reporting Software 141

CIO Business Intelligence

MARCH 26, 2025

Evaluate ROI and substantiate it with relevance, optimization and impact Utilize your tech investments to deliver financial and operational agility. There must be a consensus among board members and leadership to embrace experimentation understanding that trying and failing is essential for growth.

Business Objectives 103

Business Objectives Finance Digital Transformation Data-driven 103