Smart Data Collective

MARCH 28, 2022

Discovering the correct target audience for your business plays a vital role in furthering your mark as a company, regardless of if you work within the medical industry, like Northwest Surgery Center , the finance industry, or even the manufacturing industry. It’s all a matter of getting the data you need to make your business thrive.

Data mining 116

Data mining Customer Analytics Marketing Advertising 116

Smart Data Collective

NOVEMBER 20, 2022

Data analytics helps manufacturers evaluate customer reviews online and perform reputation management practices to better understand their customers. ? You will be working with purchasing agents, managers, accounting and finance teams, and other field specialists. Professions involved. Priorities.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Occam's Razor

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You can work with your Finance team to get FLCo. We expect greatness from our work, let’s focus on great KPIs. This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here.

KPI 129

KPI Advertising Metrics Measurement 129

Sisense

JANUARY 22, 2021

Implicit among assumptions about machine learning is that algorithms will identify a pattern or outcome in time-series data, for example, which human beings could not do in practical time.

Machine Learning 52

Machine Learning Unstructured Data Forecasting Advertising 52

Sisense

JUNE 22, 2021

The reluctance to adopt multi-touch attribution is partly because of the lack of a tactical plan, said John Loury, President, Cause and Effect Strategy (CE Strategy), a business intelligence and analytics firm that was founded to provide insight-led marketing strategies for clients. But reality shows us that we have moving targets.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Andrew White

JANUARY 11, 2021

Government, Finance, … Tough question…mostly as it’s hard to determine which industry due to different uses and needs of D&A. As such banking, finance, insurance and media are good examples of information-based industries compared to manufacturing, retail, and so on. Does this promote efficiency? We see both too.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

FineReport

APRIL 3, 2024

Its interactive dashboards and self-service analytics streamline intricate data, ensuring accessibility for users regardless of their technical proficiency. The platform supports pivotal business functions such as finance and marketing analytics, boasting an intuitive user interface for a seamless experience.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Occam's Razor

JULY 5, 2021

From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Right then and there, your VP of Finance steps in with a, hey, how many of these conversions that you are claiming are ones that we would not have gotten anyway? AKA: Attribution!

Marketing Analytics 148

Marketing Analytics Marketing Analytics Advertising 148

Smart Data Collective

SEPTEMBER 30, 2021

It lets companies anticipate how they might spend their funding or where to divide their finances. Obtaining target audience data lets businesses chart out their future plans in more ways than one. This could help businesses to save money by avoiding dumping funds into dead-end paths.

Marketing 130

Marketing Big Data Data-driven Finance 130

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. In my areas of competence, marketing, analytics, service and sales, I can say with some experience that change is already here, and much bigger change is in front of us. (I

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. One of my solutions is to send an email out to Finance, Logistics, Customer Support, a wide diversity of employees. First, a little step back to imagine the bigger picture. Invite them for an extended (free) lunch.

Experimentation 103

Experimentation Testing Optimization Marketing 103

David Menninger's Analyst Perspectives

JANUARY 23, 2025

The increased focus on AI-driven intelligent applications is significantly impacting how software providers approach the data platforms market. Analytic data platform workloads are typically targeted at data and business analysts and include decision support, business intelligence, data science and AI and ML.

Data-driven 130

Data-driven Unstructured Data Data Lake Marketing 130