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Market analysts project that companies around the world will spend over $47 billion on customer journeyanalytics by 2030. Data analytics can assist you in figuring out why people abandon your brand or prefer alternative products instead. Customer JourneyAnalytics. This technology is growing in importance.
According to BI Intelligence, about 80% of businesses will use chatbots — which are applications that engage in interactive conversation using natural voice or text – by 2020. Juniper Research also forecasts that chat bots will save businesses about $8 billion annually by 2022.
The company also unwrapped a suite of Experience Platform Agents built on Agent Orchestrator for use within Adobe enterprise applications like Adobe Real-Time CDP, Adobe Experience Manager, Adobe Journey Optimizer, and Adobe Customer JourneyAnalytics. The multimodal agent supports text, voice, and image interactions.
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