Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Companies frequently use analytical tools to gather customer data from across the organization and provide important insights. Marketing, product development, and customer experience should all benefit from these discoveries. Customer Journey Analytics.

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

Business Over Broadway

MAY 22, 2019

Juniper Research also forecasts that chat bots will save businesses about $8 billion annually by 2022. On a related note, this finding surprised me: Gartner’s hype cycle says that Customer Journey analytics won’t reach the “plateau of productivity” until over 10 years. AI and Marketing (slide): [link].

Machine Learning 40

Machine Learning Technology Digital Transformation Data Science 40

CIO Business Intelligence

MARCH 18, 2025

With this addition to AEP, Adobe wants to make the platform the data foundation that helps customers build and manage AI agents that can interpret goals, create plans, and take action to support marketers and creatives. Data insights agent analyzes signals across an organization to help visualize, forecast, and remediate customer experiences.

B2B 64

B2B Experimentation Optimization Journey Analytics 64