Storytelling: The Secret Weapon to Turning Your Data into Meaning

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Your end-user is the most important part of your product’s development. Their satisfaction is the blood that runs through the veins of your product. A good product takes this in its stride, while a struggling product continues to decline. However, this begs the question on every product manager’s mind: “How do I tell if what I'm hearing from a customer is a need or 'just' a want?”

Storytelling is a way to keep everyone focused on the customer and their needs. This doesn't just apply when you're selling. Storytelling is critical for turning data into meaning - your data (hopefully) helps you tell a story, that you can use for influence, persuasion, or simply decision-making.

In this session, Nils Davis will provide a very simple model of what makes a great story - and you will be surprised how powerful this model is! He will walk you through:

Finding the problem worth solving
The difficult journey to a solution
Discovering a transformational result

He will also talk about the importance of stories, even if you're selling something boring (Hint: It's not boring to *someone*).

And in case you were wondering - yes, this story structure is so powerful that it even gives you a way to answer that pesky question from earlier.

February 25, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT

Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

Brought to you by:

Nils Davis, Principal, NPD Associates

I think I was born to be a product manager. I like to have my fingers in everything, and I love working with people and teams to help them achieve great things. I started in high tech as a technical writer. Some of my colleagues suggested product management would be a better use of my talents for persuasion and communication, combined with technical credibility.

I started doing enterprise software product management in that long ago time when there were no classes or books on PM. I always wished I had the “secret” handbook about product management to help me get over the humps. Instead, I was lucky to work with excellent mentors across my career, who taught me about finding marketing problems, driving the creation of solutions, and taking the solutions to market effectively.

Product managers are ultimately responsible for delivering products that create value in the world. My ultimate goal is to help us all create more value by ensuring every product is a solution to a meaningful market problem. And that every team creating and selling products is as effective as they can be. In my new book, The Secret Product Management Handbook, I’ve shared a lot of what I learned on how best to achieve this.

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