Rocket-Powered Data Science

JULY 30, 2018

To illustrate and to motivate these emerging and growing developments in marketing, we list here some of the top Machine Learning trends that we see: Hyper-personalization (SegOne context-driven marketing). .” This statement also applies to CMOs. Real-time sentiment analysis and response (social customer care).

Machine Learning 199

Machine Learning Marketing Behavioral Analytics IoT 199

David Menninger's Analyst Perspectives

JANUARY 14, 2025

Benefits and rewards technologies can empower a business to deliver a personalized experience for each employee, providing the support, tools, resources and even rewards that appeal to all workers. Technology advances have made the art of hyper-personalization for the employee experience a reality for enterprises of all sizes and geographies.

Measurement 130

Measurement Strategy Data-driven Software 130

Teradata

APRIL 21, 2021

Hyper-personalization is a must-have for businesses today. By bringing granularity to your personalization strategies. But how do digital payments data help?

Strategy 52

Strategy 52

CIO Business Intelligence

DECEMBER 18, 2024

As a platform company, well be able to price every SKU in real time, push personalized product recommendations, and bundle solutions. We then hired talent from the hyper-scalers, as well from Google and Meta. We connect demand and supply, but we dont own production. Our business is our people and our platform, Ingram Micro Xvantage.

Digital Transformation 116

Digital Transformation Metrics Measurement ROI 116

DataRobot

JULY 6, 2021

We’ve traded old-fashioned, personalized service for scale and convenience. AIs can deliver hyper-personalization at scale for sales and marketing use cases such as lead scoring, upselling, cross-selling, next-best-offer, and next-best-action. It can deliver old-fashioned personalized service at scale. Humans are complex.

Marketing 105

Marketing Sales Data-driven Statistics 105

CIO Business Intelligence

NOVEMBER 14, 2024

It’s hard for any one person or a small team to thoroughly evaluate every tool or model. Businesses no longer need to pour time and money into building everything in-house, companies can move fast in today’s hyper-competitive business landscape. However, the road to AI victory can be bumpy. For more on Cloudera’s AMPs, click here.

Machine Learning 59

Machine Learning Risk Modeling Enterprise 59

CIO Business Intelligence

JUNE 30, 2022

-based retailer originally built its homegrown on-premises CDP on Netezza, creating robust customer profiles based on the chain’s large credit card portfolio and “a historical approach to cultivating customer loyalty and attachment that is very personalized,” Gaffney says. Gaffney sees nothing but opportunity in the personalization space.

Data Science 105

Data Science Machine Learning Recreation/Entertainment Consulting 105

CIO Business Intelligence

NOVEMBER 13, 2023

Increase sales A prime example is marketing personalization, which can increase sales by up to 20% and customer loyalty by up to 15%. 3 The ability to perform real-time analytics and artificial intelligence (AI) on customer data at the point of creation enables hyper-personalized interactions at scale. May 2022. [2]

Cost-Benefit 131

Cost-Benefit Sales Data-driven Statistics 131

CIO Business Intelligence

OCTOBER 19, 2022

This means delivering a deeply personalized and hyper-relevant experience, from a smooth ticketing journey to chatbots that offered real-time assistance in multiple languages. At the same time, the event realized seamless and highly personalized experiences for its visitors with a suite of visitor-facing digital channels.

IT 98

IT Digital Transformation Data Processing Sales 98

IBM Big Data Hub

JANUARY 12, 2024

Jamworks for Education turns lectures into interactive, engaging and accessible study materials, such as a perfectly formatted set of notes, an interactive deck of flashcards and a personalized AI tutor trained on each class. This ensures that students can trust the output in front of them. Not even IBM Cloud administrators have access.

Data-driven 94

Data-driven Interactive Data Processing Technology 94

CIO Business Intelligence

APRIL 27, 2022

Areas such as hyper-personalization, behavioural analytics, and predictive recommendations are good examples of where data-first modernization can be put to work. As organizations around the world pivot to digital channels for value exchange, the key differentiator will be the experience.

Strategy 143

Strategy Data-driven Internet of Things Measurement 143

CIO Business Intelligence

MARCH 6, 2024

Dan Eddie, director of customer service at Simplyhealth, says the company’s AI-enabled email responses focus on three frequently asked questions: how do I change dentist, how do I change my direct debit date, and how do I change address or personal details? We want to ensure we have very engaged customers,” he says.

Interactive 131

Interactive Technology Strategy Machine Learning 131

CIO Business Intelligence

APRIL 20, 2023

Customer loyalty and retention depend on it, and the competition is setting a high bar, with retail leaders incorporating AI as well as augmented reality technologies to create hyper-personalized customer experiences. These types of technologies require IT architecture and infrastructure that enable increased flexibility and scalability.

Digital Transformation 98

Digital Transformation Manufacturing Data-driven Consulting 98

Smart Data Collective

APRIL 10, 2020

Hyper-Targeted Customer Segmentation. That’s why, if you want to stand a chance, you must find ways to provide more relevant, personalized, and engaging solutions that your audience is likely to respond to best. Well, let’s explore some of the biggest advantages that it can offer your business below.

Big Data 145

Big Data Cost-Benefit Metrics Marketing 145

CIO Business Intelligence

MARCH 7, 2024

Rossman joined me on a recent episode of the Tech Whisperers podcast for the launch of his latest book, Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. Stephen Wilson is another person who’s seen how you operate in high-stakes moments. It’s a good pattern to follow across most solution areas.

Digital Transformation 122

Digital Transformation Risk Marketing Strategy 122

CIO Business Intelligence

JULY 7, 2024

From plant automation and predictive maintenance in manufacturing to delivering hyper-personalized shopping experiences in retail, edge AI offers a range of possibilities and encourages innovation across industries. With AI at the epicenter of innovation today, bringing AI into Industry 4.0

Manufacturing 115

Manufacturing Enterprise Software Technology 115

datapine

APRIL 14, 2022

megabytes of data will be generated every second for every person on the planet, the potential for data-driven organizational growth in the hospitality sector is enormous. There you can browse for your favorite furniture style and virtually place the objects in your house to see how they would look in person! It’s finally Friday.

Big Data 244

Big Data Recreation/Entertainment Analytics Data-driven 244

Occam's Razor

SEPTEMBER 4, 2012

Not just the hyper-fast access information and being able to call whomever you want wherever you are, but also in more fundamental ways around the globe by empowering farmers to get better rates for their crops, or helping children to learn in new ways, or making revolutions ever more efficient. And for now it is pretty cheap.

Marketing 146

Marketing Data mining Measurement Strategy 146

CIO Business Intelligence

DECEMBER 18, 2024

CIOs and CISOs must stay hyper-vigilant and aggressive in adopting new frameworks and tools. According to Loura, one key area is ensuring multi-factor and multi-person validation of material changes to certain sensitive records, like bank accounts or addresses.

Risk 105

Risk Risk Management Cost-Benefit Measurement 105

CIO Business Intelligence

JULY 20, 2022

The pandemic affected our ability to conduct business in-person, so companies had no choice but to quickly roll out digital tools and amend plans to ensure business continuity. Our omniverse ecosystem integrates artificial intelligence (AI) capabilities from Einstein, enabling us to hyper-personalize customers’ experiences.”

Digital Transformation 98

Digital Transformation Internet of Things IoT Business Objectives 98

CIO Business Intelligence

MAY 2, 2024

Facial biometrics presentation attacks take many forms, using deepfake ID documents, “face-swaps,” and even hyper-realistic masks to impersonate someone. The impacts are incalculable: hundreds of millions of dollars looted, ransomware shutdowns that impact millions of people, personal information stolen, and reputations damaged beyond repair.

Strategy 115

Strategy Risk Management Risk Measurement 115

datapine

JULY 3, 2019

In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. Social platforms provide some of the most powerful, as well as sustainable, mediums on which to do so.

Metrics 219

Metrics KPI Strategy ROI 219

CIO Business Intelligence

JUNE 1, 2023

Ultimately, GAI could enable the ability to forge deeper connections with target audiences through exceptional personalized experiences. They also can have a near-instant impact on creativity and productivity.

Marketing 98

Marketing B2B Experimentation Cost-Benefit 98

Smart Data Collective

SEPTEMBER 2, 2021

On the horizon, personalized TV and online video content for individual mobile devices and virtual reality will add even more data to the pile. It allows the optimization of advertisers’ spending and access to hyper-segmentation of advertising audiences. Similar trends have been observed with online video as well.

Big Data 132

Big Data Advertising Data-driven Measurement 132

Rocket-Powered Data Science

SEPTEMBER 18, 2018

These multiple data sources enable a “360 view” of the entity, thus empowering a more personalized (even hyper-personalized) understanding of and response to the needs of that unique entity. We can make better, tailored, more personalized decisions and actions. Every entity is unique!

Big Data 103

Big Data Data Science Data Collection Measurement 103

CIO Business Intelligence

MAY 25, 2022

Disruptive by nature, PeaSoup was the first cloud company in Europe to go to market with a fully hyper-converged architecture, one of only five in the world at the time. Art Malinowski, Head of Marketing at PeaSoup Hosting Limited.

Technology 98

Technology Marketing Manufacturing Data Processing 98

CIO Business Intelligence

MAY 28, 2022

Disruptive by nature, PeaSoup was the first cloud company in Europe to go to market with a fully hyper-converged architecture, one of only five in the world at the time. Art Malinowski, Head of Marketing at PeaSoup Hosting Limited.

Technology 98

Technology Marketing Manufacturing Data Processing 98

Smart Data Collective

JANUARY 14, 2022

In an era of hyper-connectivity, where data is viewed as the most valuable asset a company has, the cybersecurity industry diversifies. Employees have become adept at identifying phishing emails, particularly those sent in mass, but AI allows attackers to personalize each email for each recipient.

Machine Learning 145

Machine Learning Deep Learning Strategy Data-driven 145

IBM Big Data Hub

FEBRUARY 12, 2024

This includes movies, TV ads, in-store costumes, and in-person character experiences. Many businesses are even personalizing their programs, adding a hierarchy of loyalty status, to highlight their most loyal customers. Using data, companies can implement hyper-personalization into their CX strategy.

Consulting 69

Consulting Strategy Interactive Data Processing 69

CIO Business Intelligence

JANUARY 6, 2023

The general consensus was that one of the best places to start managing hyper-uncertainty was talent. Reducing talent uncertainty is a simple matter of managing personal networks. Mike McSally, a human capital advisor with 20-plus years of experience in executive recruiting, does not believe recruiting has to be a problem.

Uncertainty 124

Uncertainty Strategy Data Processing Reporting 124

CIO Business Intelligence

SEPTEMBER 1, 2024

While Artificial Intelligence has evolved in hyper speed –from a simple algorithm to a sophisticated system, deepfakes have emerged as one its more chaotic offerings. He pointed out, “Currently, services like Digilocker or Aadhar are approved by matching the face on the ID proof with the person’s face. Now, times have changed.

Risk 122

Risk Insurance Machine Learning Finance 122

IBM Big Data Hub

FEBRUARY 15, 2024

Whether using Experience Cloud, Sales Cloud, or Service Cloud, your Salesforce user experience should be seamless, personalized and hyper-relevant, reflecting all the right context behind every interaction. Keep your audience informed and engaged with virtual and in-person events and targeted news, blogs or other articles.

Interactive 67

Interactive Sales ROI Reporting 67

CIO Business Intelligence

DECEMBER 26, 2023

A real-time world needs real-time learning In our hyper-accelerated age, lessons need to be assimilated as they happen. Make technology ‘Good’ again As a futurist I feel comfortable forecasting that technology is not going to be Time’s man, woman, person, or thing of the year — as it was in 1982 — in the foreseeable future.

Uncertainty 111

Uncertainty Forecasting Technology Strategy 111

CIO Business Intelligence

JULY 25, 2023

Additionally, because it required so much hands-on labor, the system left sensitive employee data, including personally identifiable information (PII), potentially vulnerable to exposure. And as an on-premises deployment, the technical aspects of the system burned significant IT resources.

Recreation/Entertainment 98

Recreation/Entertainment Manufacturing Reporting Management 98

IBM Big Data Hub

DECEMBER 14, 2023

This is especially important for companies in highly regulated industries as they are consistently tasked with protecting the privacy of sensitive consumer data—such as the personal information found in financial and health records—while remaining in adherence to the latest security and compliance requirements.

Risk 82

Risk Enterprise Digital Transformation Risk Management 82

CIO Business Intelligence

DECEMBER 7, 2022

For others, security may be even more of an issue due to data at the edge (which can include facial recognition and personal health data), including personal details which are subject to more regulatory scrutiny. Edge computing enables processing at greater speeds and volumes, leading to greater action-led results in real-time.

IoT 97

IoT Cost-Benefit Manufacturing Enterprise 97