Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets
Occam's Razor
APRIL 19, 2010
"What is the difference between a metric and a key performance indicator (KPI)?" Key Performance Indicators. 90% of the failures in web analytics, the reasons companies are data rich and information poor, is because they don't have DUMB objectives. You'll be information poor.
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